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Digital Transformation

Amazon and the Internet of Things

I was speaking to someone who stated, “I’m not convinced about the internet of things.” To be honest, I hewed to that opinion for a while but as we see more examples of computing occurring outside of your desktop, tablet, and mobile devices I’m starting to change my mind.

The latest example of the trend away from the three mainstays came yesterday with Amazon’s announcement of Amazon Dash. It’s a cool concept for the number of times I’ve run out of some key product and am annoyed that I now have to go buy it. If all you have to do is press a button, then Amazon just gained a customer. Of course, the biggest complaint is the sheer number of buttons you may end up with. I mean, we all love the concept the Staples Easy Button, but that’s because it’s one button. I’m not sure that I’ll be happy with 15 buttons hanging around my home.

But here’s the bottom line: the Dash button pushes the transaction out of a traditional computing device deeper into other mediums, in this case, the physical medium …. just push a button.

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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