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Salesforce has Defined the Customer Journey

Many of us in the marketing profession have been watching and many others try to rationalize the use of all the different tools at our disposal to reach our markets better, while at the same time, gain more insights into what is trending, where and with whom so we can make better decisions. Not an easy task. For quite a while, we were all swimming in a sea of marketing tools…all the best…sort of like a “marketing tool proliferation madness.” I know that many of my colleagues know exactly what I mean.

Finally, although it took a few years, has pulled together the #Marketing Cloud, which, in my view, rationalizes the tools of the marketing trade today. The best part is that they are all integrated in one cloud and can connected to other tools very easily.

Here’s a snapshot of what’s inside the Cloud:    marketing Cloud


  • Journey Builder
  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Web Personalization
  • Ads
  • Predictive Intelligence
  • Content & Messaging
  • Customer Data Platform

I encourage to visit their website, watch the demo, read some more and learn a lot about it.

If we can help you in any way implement and optimize this or any other Salesforce solution, just contact us today.

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Sharon Suchoval

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