Cloud

Enterprise Social and its Three Most Dangerous Myths

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Enterprise social.  It’s not the greatest thing since sliced bread (The Beatles, frozen custard and computer-generated animation all make stronger cases for that title) but lately it seems like it’s close.  That said, for all of its growing popularity, our experience tells us that a good deal of what people believe about social networks– and how to get users engaged on them– is flat-out wrong.
sliced_breadAfter a summer so busy that I missed my July deadline, this morning I published a new article on CMSWire addressing three of enterprise social’s most dangerous myths head-on.  Check it out and learn why…

  • A single network might not be your best bet for adoption…
  • #ESN rollouts aren’t like any other new application, and…
  • Some users will simply never adopt them, no matter what you do.

Interested in continuing the conversation?  I’ll be unofficially representing Perficient (which cannot be held responsible for any comparisons I make between Yammer and Game of Thrones) in CMSWire’s upcoming TweetJam (yes, that’s a thing) on this month’s editorial focus “What does working like a network look like in practice?” The Tweet Jam will take place on Wednesday, August 20 at 1pm ET/ 10am PT.  You can find me on Twitter at @richOthewood; follow @CMSWire for TweetJam details and the #official #hashtag to follow.

About the Author

Rich Wood has been planning, designing and building enterprise solutions and internet sites with an emphasis on stellar user and customer experiences since 1997. Rich is a National Director for Content and Commerce Platform work in Perficient Digital. One of the rare breed of strategists to truly understand both the business needs of the customer and the platforms that serve them, he is a keen advocate for and accomplished speaker/writer on issues that surround that inflection point. His work has been published on CMSWire, Sitecore and Microsoft partner blogs, and his own LinkedIn page as well as our various blogs here at Perficient, and he has spoken at multiple major conferences including Microsoft's SharePoint Conference 2014. Married and a father of five, Rich enjoys spending time with his wife and family. He is a native of South Milwaukee, Wisconsin and a graduate of Marquette University.

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