Customer Experience and Design

App Annie Ranks #mHealth

app_annieFrom the fun-loving portal chap that brought us Find a Provider tools that don’t make babies cry (read: Mark Polly), I bring to you a ranking of Mobile Health apps by App Annie. App Annie a ranking app that uses app store analytics and market intelligence to rank and visualize an app’s download, revenue, ranking, and review data.

But first some mobile health statistics:

  • 91% of US adults have adopted mobile technology (Source: Pew study)
  • 91% of adults keep their phones within arms reach 24/7 (Source: LeadersWest)
  • 75% of US adults even bring their phones to the bathroom (Source: Digiday, 2013)

As you can see, people really like their cellphones. This love has brought us a bounty of mobile applications, and healthcare is no exception. Here, I have listed for you, a ranking of those mobile health apps brought to you by App Annie.

Health & Living

Here we are looking at just Heath and Fitness. Health insurance companies have been investing a great deal in this space for good reason. As you can see, there are four large health plans that show up in the top 100 apps. Who else is ranked in the top 50? Think apps like Nike Fitness Club, Weight Watchers, Fitbit, Period Tracker, Baby Bump, and White Noise Lite.

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Businesses leveraging the two technologies together would now be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, and drive brand loyalty and growth.

Get the Guide

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Medical

Switching over to the medical category we, not surprisingly, have Epic’s MyChart ranked #4, which is primarily charged by all of their healthcare provider customers that offer the MyChart app to their patients. As shown below, the Mayo Clinic shows up at 106. There are 105 other medical apps more popular that the venerable Mayo Clinic. These apps include WeedMaps, FRWeed, Epocrates.

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Other applications that are ranked higher in this category include:

  • #201: Novant Health
  • #369: Cleveland Clinic Today
  • #730: Spectrum Health
  • #818: Florida Hopsital ER Wait

The Bottom Line

So, what does this mean for hospitals and health plans considering mobile apps? If you are a health plan, then you likely need a mobile app in order to take advantage of location services for pharmacy, find a provider, etc. If you are a major health system, then you can also leverage the large number of potential users by providing a mobile application. Others might consider specialized mobile applications that are specific to tasks like requesting appointments, refills, location based facility mapping, or information on specific diseases or chronic conditions. With all of the data pouring in on the success of text messaging programs for health, you should be looking into these programs as well.

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