Memorial Hermann Uses Dynamics CRM for Patient Engagement Webinar

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Most would agree that it’s critical to leverage technology solutions that’ll increase your competitive advantage while decreasing your costs. Healthcare organizations are doing just that, using Microsoft Dynamics CRM to reduce inefficiencies, optimize care plans and improve financial management.Microsoft-Dynamics-CRM
To learn more about customer relationship management (CRM), and specifically what your organization can accomplish using Dynamics CRM, join us on Wednesday, November 20, 2013, at 1 p.m. CST for the webinar, “How Memorial Hermann Uses Dynamics CRM for Patient Engagement.” During the session, Kevin Kelly, Manager of Online Marketing for Memorial Hermann, and Robert Fitzer, Microsoft CRM Practice Lead at Perficient will demonstrate how Memorial Hermann successfully deployed Microsoft Dynamics CRM to handle community outreach, call center management and specialty patient on-boarding.
The presentation will discuss key components of Memorial Hermann’s deployed CRM solution in detail:

  • Community outreach for potential patients to attract and track their interactions with the hospital, and to ultimately obtain more patients
  • Specialty group on-boarding process to automate the method of bringing rehab patients into the system for both inpatient and outpatient tracking
  • Call center technology replacement from an older stand-alone system to a connected CRM system, allowing the hospital to track inquiries concerning events and patient referrals via the phone and online

To register for the webinar, click here.
Learn How Memorial Hermann Uses Dynamics CRM for Patient Engagement
Wednesday, November 20, 2013
1:00 p.m. CST

About the Author

I work closely with our content management practices and partners at Perficient to lead marketing efforts designed to increase awareness and impact pipeline. I have experience in a variety of industries and have spent the last decade creating multi-faceted campaigns, working to integrate various channels into the plan and maximize effectiveness.

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