Customer Experience and Design

5 Spooktacular Fintech Trends for October

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a competitive advantage. Perficient provides a monthly perspective on some of the most talked about IT issues and emerging trends to help industry professionals identify and rationalize their IT investments.

Money2020 Proves to be a Real “Treat”! 

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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With more than 4300 attendees, 300 exhibitors and 150+ sessions jam-packed with information, Money2020 proved to be a must-attend event in payments  and emerging financial services.  Here’s just a taste of some of the takeaways, thoughts and key technology trends that will help guide strategic planning for both financial services and retailers. halloween night

Don’t Let Mobile Payments Scare You

Payment providers must rationalize payments as a key customer channel to be competitive, not only in banking, but also in retail and commerce.  Based on predictions, the financial services industry will likely see growth in P2P payments, money transfers, new bill pay innovations, and more focus on virtual currency.  Disruption is also at a feverish pitch right now as key non-banking service providers accelerate offerings to differentiate themselves from others in the marketplace. 

Multi-channel Heads to the Graveyard

The concept of omni-channel is quickly materializing as a widely talked about opportunity for financial services providers with the shift toward an app-driven mindshare heightened by technology.  This is forcing industry leaders to find new ways to engage the digital customer and better understand the customer journey to support strategic technology decisions in business intelligence and analytics as well as portals and social.

Frightfully Appealing Mobile & Online Innovations

Digital disruption threats, rising customer expectations and new technologies continue to advance mobile banking in the financial services industry.  Wearable technologies like Google Glass and smart watches may soon allow consumers to manage finances in a whole new way.  As a result, mobile banking has become a seemingly ubiquitous part of our lives and banking culture. How consumers’ changing digital financial expectations impacts banks, credit unions and non-banks is evident through the evolving mobile and marketing strategies for delivering services and communicating value to their customers.

Don’t Be Spooked by Cloud Computing

Cloud deployments for core processing systems, payments and leveraging cloud services for big data processing are gaining traction in financial services.  As banks make technology decisions to address IT infrastructure challenges and reduce costs moving services data and services to the cloud will be heavily considered by banking technologists and executives.

About the Author

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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