Customer Experience and Design

Report: Six Key Payment Strategies for Success

The mobile payments space is experiencing unprecedented growth as consumers continue to seek better ways to shop, make payments and manage their money.  At the same time, it creates pressure on both retail and financial services sectors to enhance their product offerings in order to meet consumer demand.  Corporate strategies have evolved to be more centric to serving “Gen M” or Generation Mobile.  These consumers are shifting towards having an app-driven mindset forcing industry leaders to adopt more innovative practices to improve engagement and strengthen customer ties with payment strategies.

A new product leadership and business model are essential to drive success with your customers, but do you have the necessary information to fuel and measure your payments strategy?

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

Get the Guide

While at Money2020 a few weeks ago, we pulled together the top insights and findings into a comprehensive report that provides six clear payment strategies that will offer guidance and challenge your thinking as you seek to find better ways to connect with, and meet needs of, today’s digital customer.  The below infographic represents the areas of focus we identified. You can also download the full report, Enabling an Effective Enterprise Strategy for Payments  here.

6 Key Payment Strategies for Success

6 Key Payment Strategies for Success

Key Takeaways for Navigating the Payments Landscape Enabling_Payments2

Our payments report was created to help you  you influence and set expectations for creating success metrics at the time a strategy is proposed to ensure delivery. Setting a successful strategy in payments involves inclusion of all participants in the payment chain: consumers, merchants, vendors, processors, internal product development, operations and information technology. This paper provides a holistic view on the ecosystem for businesses seeking to capitalize on the mobile opportunity with payments. It not only covers how retailers and financial institutions can coexist, but discusses unique value propositions for each industry to:

  • Effectively assess the real value of data and monetize payments
  • Initiate strategies for harnessing mobile capabilities
  • Increase market reach by building fintech partnerships
  • Inspire change in existing payment infrastructures
  • Accelerate development of digital payment offerings

Download Enabling an Effective Enterprise Strategy for Payments now.

 

About the Author

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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