Perficient recently worked with Marshfield Clinic to implement SharePoint 2013 as the engine for its new website. The Marshfield Clinic system is the largest private group medical practice in Wisconsin and one of the largest in the United States, long known for its clinical excellence, programs in research and education, and involvement in the community it serves. However, the public face of the website, www.marshfieldclinic.org, didn’t accurately reflect this.
Here is an excerpt from the case study describing the challenge:
Leaders at the Clinic sought to move from a site that required a high degree of “tribal knowledge” and technical proficiency for authors to one that provides dynamic content via distributed authors, tailors the content and experience, allows the measuring of effectiveness using advanced analytics, and delivers an optimal experience across all devices.
And the solution:
The approach consisted of a digital strategy providing a lens through which the activities of visitors on the site are guided. Sessions were conducted determining the new website’s tone, brand reflection, fit, and distinct voice. The visual design, a key deliverable, integrates the navigation and site structure into a cohesive and intuitive interface.
“It’s beautiful” was the declaration upon site launch, made possible by the intuitive, highly targeted design developed by the Clinic/Perficient team. Navigating healthcare can be a dizzying experience. The Clinic’s website eliminates this issue as the detailed, dynamic and relevant content displayed on a single page is a very beneficial patient resource.
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The new website offers an improved user experience for patients and prospective patients alike, and through the use of responsive design, allows the Clinic to effectively engage mobile users and deliver content to a wide range of devices. It better promotes brand awareness and fidelity, and drives specific user behavior and engagement with the Clinic through surfaced content. To learn more about the deployed solution and the resulting business value of Marshfield Clinic’s implementation of SharePoint 2013, read the full case study.
As a side note (and previously mentioned in this post), Marshfield Clinic recently won Site of the Month on TopSharePoint.com. TopSharePoint.com is a site that showcases the best examples of SharePoint design globally, featuring top quality, creative and unique SharePoint-based websites from around the world. Congratulations to our friends at Marshfield Clinic!