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Digital Transformation

Global Study On Customer Experience

Oracle has a very interesting study them commissioned on the importance of managing the customer experience and how much progress companies are making. The short version is that it’s very important but not many have really made much progress, especially in the social side of the customer experience.

The study is too long to give you a blow by blow so it’s worth it to register and get access.  (Yes, they want your information)  However, I did clip a couple interesting items.

Poor Customer Experiences has a high price

Poor Customer Experiences has a high price

 

Customer Experience is important but progress needs to be made

Customer Experience is important but progress needs to be made

 

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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