Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
The video highlighting the new design of the Chevrolet Corvette has been revealed, and it’s mighty impressive. What’s more impressive about the video is all the passion, creative thought and desire for greatest that is expressed by the designers of the new model is the very same thing that drives us as Experience Designers. As I was watching the video below, one thought hit me pretty hard. Why is it a given that so much time, effort and craftsmanship given towards the design of a car, but the same amount of time, effort and craftsmanship isn’t always applied to the digital world.
The process followed by many Experience Designers isn’t all the different from the design process shown in the reveal. We start off with a desire to learn and understand, then we move on to creating a vision and making sure that vision works. Finally, we put the final touches on our digital darlings to ensure they are set up for success.
Take the time to watch this short 3 minute video, and notice the emphasis on detail and collaboration. This is the level of craftsmanship that we strive for when designing for the digital space.