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Case Study: Given Imaging Redesigns Website on SharePoint 2010

Perficient recently worked with Given Imaging to redesign its corporate website,, on SharePoint 2010. Given Imaging had first partnered with Perficient to improve its website, which is dedicated to advancing PillCam® capsule endoscopy and built on the SharePoint platform.
Here is an excerpt from the case study describing the challenge:

Built on the SharePoint 2007 platform, was originally designed to engage patients and physicians by capturing their attention early and directing them to targeted information. As Given Imaging matured, the company has identified other types of users that are not being well served, such as media and educators. Overall, the company desired its new corporate website to have an updated look and feel that would elevate the Given Imaging brand, with improved functionality and more flexibility to accommodate new products.

And the solution:

Issues with basic functionality made it challenging to edit content and navigate the corporate website. For example, the use of images in the navigation prevented updates to the product mix and limited indexing by search engines. Because Given Imaging is growing and has a constantly changing mix of solutions, Perficient designed the new website to easily accommodate new product offerings and product categories while maintaining a unified aesthetic and logical navigation.

The new website is effectively elevating the Given Imaging brand, and emphasizing the fact that the company has much more to offer than “just Pillcam technology.” To learn more about the deployed solution and the resulting business value of Given Imaging’s implementation of SharePoint 2010, read the full case study.

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Taylor Rhyne

I work closely with our content management practices and partners at Perficient to lead marketing efforts designed to increase awareness and impact pipeline. I have experience in a variety of industries and have spent the last decade creating multi-faceted campaigns, working to integrate various channels into the plan and maximize effectiveness.

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