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Data & Intelligence

Mobile BI – ( Part 2 – Trends )

This is part 2 of the 3 part series on Mobile BI trends and implementation strategy. Last post discussed the mobile implementation strategies for organizations. This one shifts focus to the current trends in mobile BI. The next post would focus on the current landscape and key product capabilities.

The below diagram describes the hype cycle in business intelligence ( 2011 ). As you can see Mobile BI was at its peak inflated expectation last year and is in the process of going through “Trough of Disillusionment”. Mobile BI also has 2-5 years for a mainstream adoption.

Trough of Disillusionment Definition from Gartner : Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.

Mobile BI investments are going strong and have had successful implementation in multiple organizations. It is expected that by 2014, 33% of business intelligence will be consumed through mobile devices. This adoption and utilization will not be limited to C-level executives.

There are particularly 4 trends i would like to discuss.

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Insight to Action

As the initial period waned out , there is a clear shift from porting existing reports and dashboards to building actionable intelligence. Vendors have also started to develop specific domain related activities and tasks. The actionable analytics would be further propelled by further integrating existing CRM and SOA based applications into the mobile BI stack.

Social Collaboration

Social collaboration would facilitate information collaboration by enabling you to share insight, discuss your data and use your collective knowledge to make better decisions with ease. The mobile BI platform would increase sharing insights and analytics. Social collaboration might not be the answer for every problem but sure does help in collectively deciding the best course of action for specific problems.

Integrated solution

Microstrategy and other BI vendors have started to pack their mobile BI solution with their current BI offerings. We might see all the vendors adopting a similar approach i.e (Integrated BI offering with both mobile BI and traditional BI solution ). If organization have already invested in a particular BI vendor, it might be a good idea to look into the vendor’s mobile offerings which might greatly reduce the integration time and cost.

Increased Real Time data needs

More real time data needs for mobile BI are pushing the boundaries of data warehousing. As mobile BI usage increases , the need to implement more real time data need increases in organization. Mobile BI would ultimately drive the data warehousing experts to look into real time data needs, if their data warehouse does not currently perform real time data processing.

Conclusion : Mobile BI is a means to increase organization uptake of BI and to increase visibility and enhance productivity. These trends are evolutionary in nature and is a natural progression of where Business Intelligence needs to be. Mobile BI adoption done right would definitely lead to better ROI and being aware of the trends would give companies the competitive advantage.

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Arunkalyan Nagarajan

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