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5 BURNING QUESTIONS: Microsoft to buy Yammer, says WSJ. Now what?

Maybe I’m amazed.  According to no less than the Wall Street Journal, Microsoft is in fact acquiring Yammer, Inc.
This begs a few questions for which we’ll anxiously be awaiting answers, then:

  1. What, if any, aspects of Yammer’s current offering will be integrated into the next release of Microsoft’s productivity stack?  In other words, how will this affect Office 15 and SharePoint 15 (if at all)?
  2. What does Yammer have in the hopper that appeals to Microsoft over and above its own “future state” development efforts?
  3. What is the impact on Microsoft’s loyal social partners like NewsGator (2011 Partner of the Year) and Neudesic (You know, the guys who rented Disneyland out for SharePoint Conference 2011)?  Unlike Yammer, these guys never sold against Microsoft.
  4. What will the impact be on current Yammer subscribers– both “freemium” and paying customers?  From a freemium perspective, you have to wonder how long you’ve got until sunset– Microsoft has never given away basic social tools before, but maybe that changes now?
  5. What is the impact on Microsoft’s online services, especially SharePoint Online?  How long will it take to get Yammer tied into this suite– or perhaps more appropriately, how quickly can we get some social tools into Office 365 Standard (multi-tenant) environments?

I’ll be keeping an eye on how this plays out.  As with anything Microsoft does, it’ll probably take a couple years to gauge the real impacts on everything from strategy to software to customers.  Microsoft has been working hard to brand themselves as a social player (I recently noticed on LinkedIn that former “Productivity” colleagues are now titled as “Collaboration and Social Media” colleagues) and this is another incremental step.

Thoughts on “5 BURNING QUESTIONS: Microsoft to buy Yammer, says WSJ. Now what?”

  1. Pingback: Microsoft, Yammer & Social in an On-Premise SharePoint World | Microsoft NSI Partner

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Rich Wood

Rich Wood has been planning, designing and building enterprise solutions and internet sites with an emphasis on stellar user and customer experiences since 1997. Rich is a National Director for Content and Commerce Platform work in Perficient Digital. One of the rare breed of strategists to truly understand both the business needs of the customer and the platforms that serve them, he is a keen advocate for and accomplished speaker/writer on issues that surround that inflection point. His work has been published on CMSWire, Sitecore and Microsoft partner blogs, and his own LinkedIn page as well as our various blogs here at Perficient, and he has spoken at multiple major conferences including Microsoft's SharePoint Conference 2014. Married and a father of five, Rich enjoys spending time with his wife and family. He is a native of South Milwaukee, Wisconsin and a graduate of Marquette University.

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