In a recent post (SPSS – Making good on an investment), I spoke about a study on the ROI of SPSS. This time, I would like to call out a study performed by Ventana Research of San Ramon, Calif. in March 2012. This study reports on organizations already using predictive analytics:
March 7, 2012 – “Predictive Analytics: Improving Performance by Making the Future More Visible,” finds that in organizations that have already deployed predictive analytics:
- Over two-thirds are satisfied (45 percent) or very satisfied (21 percent) with their use of predictive analytics.
- Three-quarters (74 percent) of respondents largely trust predictive analytics, while another 10 percent trust them totally.
- The use of predictive analytics on social media networks, pricing across supply chain and customer service were the top three planned areas of focus.
“Predictive analytics are changing the way businesses operate” – David Menninger, VP & Research Director of Ventana Research.
Corporate executives, don’t think that Predictive Analytics is a “nice to have” – it’s now a “must have”.