(for example, “The Real ROI from SPSS”, NUCLEUS Research 2005),
shows that IBM SPSS is a safe investment and indicate that 94 percent of SPSS customers achieve a positive return within less than a year! These returns are found by way of reduced costs, increased productivity, increased employee and customer satisfaction and greater visibility.
In a study, NUCLEUS Research invited 61 organizations to be included in a sample that included public and private companies and organizations in transportation, retail, health care, education, professional and business services, and technology and according to their findings:
“The majority of companies provided details of their deployments on condition of anonymity. Nucleus analysts contacted companies and investigated various aspects of their SPSS deployments that would impact ROI, including what technology they were using, why and when they selected SPSS, the deployment process and budget, expected and achieved benefits, expected and incurred costs, training, consulting, deployment challenges, and other issues associated with the deployment.”
“Ninety-four percent of customers had achieved a positive ROI from their SPSS deployment with an average payback period of 10.7 months. Eighty-one percent of SPSS projects were deployed on time; 75 percent were deployed on or under budget.”
Ninety four present? I’ll take that!
That NUCLEUS study not only outlined some of the important benefits of using SPSS, but described average costs of SPSS projects.
The benefits included:
A number of customers were able to identify cost savings areas using SPSS to measure performance. In some cases, even a small percentage in savings identified through predictive modeling delivered significant returns.
Increased Productivity or Reduced Head Count
Tools that reduced the time needed to analyze information and the ability for business users to do their own reporting and analysis without involving programming specialists were key drivers for increased productivity from SPSS.
Improved Employee and Customer Satisfaction
A number of customers also noted that the ease of use and speed of analysis with SPSS tools enabled analysts to complete their jobs with less frustration.
The democratization of access to information in many cases enabled SPSS users to rapidly deliver information to decision makers for key strategic planning and other activities. Auditing capabilities also enabled users to track results and support regulatory and other requirements for record keeping.
The Costs where outlined as including line items for software, professional services, hardware, personnel time, training and maintenance.
Most if not all, organizations have already made the investment in data so it would be foolish not to use that data. According to the aforementioned research report, it’s a sure bet that IBM SPSS is the best method.