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Common features for B2B Storefronts

Author Nancy Xu   Sr. Technical Consultant

Recently we finished another ecommerce project website testing. Comparing this site with other sites we have developed, I found there are some common designs within these two products. Please see them bellow in the list.

Product Navigation: website’s navigation allows visitors to get from page to page and discover content. Perhaps the most important component of ecommerce site is the navigation system.

Product Search: search bars in these two sites locate in very conspicuous position. It enables users to search the site for the product they want.

Shopping Cart: shopping cart displays the items that a shopper wants to buy. It’s a highly functional feature that gives you a summary of the things you are buying. Shopping cart is usually the first screen in a checkout process. Products in the user’s shopping cart are typically displayed in a table, and shopping cart usually contains Product name, image thumbnail, price, quantity box, total prices etc.

Quick Order: Customers can use the quick order page to place an order with the Elite starter store without browsing through any other store pages. On this page, customers can add more than one item to the current order using a single page and click Add to Order. Items can be added to the current order by entering the SKU number and quantity of each product into the quick order form.

Favorite list: Engage customers in the shopping experience. Let them keep track of items they would like to purchase in the future.

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