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Content Marketing Impact & #SocialBusiness

Joann Pan of Mashable shared a great Infographic yesterday on the power of Content Marketing. In the accompanying piece Joann shares that
“Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company.
In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever, according to CMI.
Content marketing encompasses new techniques and methods of sharing information. Spreading unique, helpful bits within the industry or with consumers creates brand awareness, new customers and client loyalty. Businesses should be sharing information from company research and client data. Data can be displayed in web infographics, articles outlining business tips, videos and slideshows.”
Increasingly Content Marketing is becoming a key facet of businesses that are becoming more social.  For any company, findability and searchability are key to capturing customer eyeballs, both in the B2B & B2C spaces.  Good content, especially content that adds value to your target audience or community helps to elevate brand awareness and perception.  Blogs & social sharing can help drive awareness and community both internally and externally.  Leveraged alongside platforms like SharePoint and Social Business solutions from companies like Telligent and Newsgator, good fresh content is being used to help drive brand awareness, customer acquisition, internal and external community engagement  driving to more sticky relationships with customers, partners and employees alike.

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Liza Sisler

I am passionate about connecting people and information and fascinated by the evolution of social business solutions and cloud adoption. I currently lead Perficient's Partner & Industry Marketing team and am fortunate to work with incredibly talented people sharing the stories, accomplishments and insights of the Perficient team.

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