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Digital Transformation

Pinterest Drives More Traffic than Google+, YouTube, & LinkedIn

Mashable.com has an interesting article about up and comer Pinterest.  I have to admit, I hadn’t even heard about it until about two weeks ago when  a colleague raved about how great Pinterest was and how easy it was to capture your interests from a variety of places and pin them to your page.   Little did I know that two weeks later I see this article.

Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.

What’s even more interesting is that pinterest has the second largest referral growth after facebook.  Obviously there’s something here worth checking into.
 

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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