Social and Search tops COMSCORE

This isn’t really a surprise because our demand for clients wanting more from social and search is expanding.  Here is the article from TechCrunch that has some great insights.

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One can and likely should take from this that companies should formulate, solidify and socialize their social strategy to key business stakeholders, take your search and expand (internally and externally) by creating a search center of excellence because search is social too.  The communications means that IM and email isn’t going away – just maturing more and more.