Experience Design

Retail Catches Up to IT

Baseline Magazine has an article about the purchase experience catching up to technology capabilities.  Personally, I think anything that improves checkout time is well worth the effort.

his may soon change. Apple—which has already eliminated POS terminals in its stores and provides e-receipts—rolled out its EasyPay service on November 8. It allows customers to scan the barcode for an item using an iPhone 4 or iPhone 4s, view ratings and reviews and then pay using a credit card registered to an iTunes account. In addition, the app shows availability of products at various Apple stores and provides a consolidated view of current and past orders. It also displays tracking data for shipped orders.
Meanwhile, grocery chain Kroger has tested a new technology called Advantage Checkout that uses a scan tunnel similar to what airlines and airports use to scan luggage tags facing every direction (it is manufactured by Fujitsu). The system relies on a battery of image scanners as well as optical character recognition (OCR) to identify products and scan them in large volumes. A pilot in Hebron, Kentucky that began in 2010 has achieved a 98.5 percent accuracy rate.

Even better, I found a video on YouTube that shows the Advantage Checkout in action.  My only comment, “Faster Please!

About the Author

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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