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Data & Intelligence

How to go Social with Business Intelligence: Data Visualizations

Does your organization collaborate around its data?

TIBCO Spotfire has a great recent blog post all about “Social Business Intelligence”, indicating that your organization’s BI can become more social in the following ways.

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Make meetings about business intelligence more collaborative: Include data visualizations to get better use out of your company’s data.

Mark Lorion, Spotfire’s VP of Marketing (@mark_lorion) says it’s time to give collaborative meetings a try:

Recently progressive companies have begun to conduct their business reviews, strategy meetings and planning sessions in a much more productive way – using dynamic data visualisations to facilitate collaboration among participants and yield actionable results signed onto by all stakeholders.

Mark explains that these data visualizations can be very flexible (“you can play with different scenarios on the fly”), and as questions are asked, the presentation can be adjusted to answer questions on the fly, provide deeper insights, and lend itself to enhanced collaboration among the team.  Ultimately, as he explains, this should lead to immediate and actionable decision-making.

Take a look at Mark’s list of Do’s and Don’ts for making collaborative meetings happen, and tell us in the comments below whether or not your organization has begun to conduct such meetings or to present data in a visual, interactive format to enhance the value of business intelligence across the organization.


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Erin Moloney

As the leader of Perficient's Dallas-Fort Worth geography, Erin is responsible for delivery excellence, sales, marketing, career development, partnerships, recruiting, and community engagement. She was a founding Co-Chair of Perficient's Women in Tech global employee resource group. Erin is a member of the DFW Alliance of Technology and Women and the Texas Women’s Foundation. Our Dallas-area marketing, strategy and technology experts are responsible for delivering a world-class experience for our clients. Erin's goals are to build career paths and professional development for each Dallas-based team member, grow our visibility and business relationships in North Texas, and to foster an exciting work environment for our employees.

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