Rand Fishkin and Eric Discuss Panda

This week’s interview is with Rand Fishkin of SEOmoz, who is also co-author with me for The Art of SEO book which we wrote together with Stephan Spencer and Jessie Stricchiola.
In the interview, we discuss Google’s Panda release in depth. This includes:

  1. Machine Learning Algorithms
  2. Google’s use of Social Data
  3. User Interaction With Your Site
  4. Advertising and Panda
  5. What Makes a Good Page?
  6. Does User Generated Content Help a Page Rank Better?
  7. What’s Not in Panda
  8. If you have been hit by Panda, What do you do?

As always, I go for in-depth interviews. If you are looking for a 5-minute read with 4 quick tips this interview may not be for you. It is meant for those who want to go deep into the topic matter and understand the mechanics of Panda and what it means for their business now and in the long term.

About the Author

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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