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Customer Experience and Design

At #IBMExperience This Week: Meaningful Use Requires an Amped Up Web Presence

Web experience is becoming increasingly important within the healthcare space. Web portals, both traditional and mobile, have already gained center stage in the marketing and communication strategies that healthcare organizations create for both patients and affiliated physicians. However, rules around medical record reporting under meaningful use are creating further need for organizations to amp up their web presence. This week (5/16-5/19) some of Perficient’s top portal experts will be presenting at IBM’s Web Experience Conference in Orlando. If you are in town, then I definitely recommend that you stop by to learn from their expertise. Their sessions include:

TECH-B21 – You did What? Avoid the Unacceptable and Make it Exceptional
Tuesday, May 17th at 3:15 in conference room Ireland A

Glenn Kline, Technical Director, Perficient
Michael Porter, Principal for Portal and Collaboration, Perficient

Learn from other portal customer’s mistakes. Attend this session for a humorous top 10 list of some of the craziest “worst practices” portal customers have used to deliver unacceptable web and work experiences and the best practices they could have followed to have made them exceptional. We promise, all customers shall remain anonymous!

BUS-S04 Maximizing ROI through Excellent Web Experiences: Blue Cross Blue Shield of Florida
Monday, May 16th at 3:15 in conference room Ireland C

Lisa Crawford, Director, Web and Mobile Solutions, Blue Cross Blue Shield of Florida
Glenn Kline, Portal Practice Leader, Perficient


Blue Cross Blue Shield of Florida (BCBSF) continues to be challenged with a continuously changing health care landscape where rising health care costs, federal reform, and evolving member expectations create a large wake of change that the business must not only react to but anticipate. This requires BCBSF to be responsive to needs and changes in the industry to the point where simple self service tools and content are no longer sufficient to even begin to deliver exceptional work and web experiences. BCBSF has been a long time portal customer and continues to deliver innovated portal based business solutions to members, agents, customer prospects, and employees. This case study will focus on how the technology helps BCBSF realize quantifiable ROI for key portal solutions with a focus on the health care cost estimator and quality tools for both internal care consultants and members. We will share some of our best practices and lessons learned while also exploring some of the innovative ways BCBSF stays ahead of employee and customer expectations including mobility, analytics, ratings, personalization, content, and more.

BUS-S06 Delivering an Excellent Intranet with WebSphere Portal

Tuesday, May 16th at 1:45 in conference room Ireland C

Donna Skoog, IT Manager – Corporate Systems, Western Union
Glenn Kline, Technical Director, Perficient

Companies are delivering excellent work experiences to employee intranets using WebSphere Portal more now than ever. A successful intranet today requires vision, a social strategy, business and IT involvement and commitment, a user centered design approach, solid project management, and of course great technology like WebSphere Portal and Lotus Connections. Attend this session to learn how Western Union leverages portal and Lotus Connections for their intranet to connect Corporate Communications with employees in a highly personalized and secure manner while also connecting employees with employees using Lotus Connections. You will learn about the solution delivered, key success factors, lessons learned, pitfalls to avoid, and what innovations are on the horizon.

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David Hastoglis

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