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Experience Design

Ethical Frameworks For Behavioral Design

I had the privilege to present at SxSW this year in Austin, TX. This was my first year attending SxSW and my first chance at presenting on such a large scale. Ethical Frameworks For Behavioral Design provided practical ethical frameworks for designs that effect human behavior, and gives guidance to designers on how to use these frameworks in their design process. Over my personal blog, you can read a detailed write up that reiterates what I said during the session. Included below are the slides that accompanied my talk.

Ethics are a touchy area when it comes to behavioral design, as it’s easy to stray from the Good path. The frameworks I provide are an attempt at guiding design decisions and interactions to ensure that users not only get a positive user experience, but a morally correct one too.

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Brad Nunnally

Brad has been practicing the craft of User Experience for the past 4 years. During that time he has helped clients in the financial, health care management, public utilities, and pharmaceutical management industries. He's provided them with deep insight into their customers and users, and designed engaging experiences that were catered directly for their customers and users. As a Senior User Experience Consultant at Perficient, he's performed a variety of UX activities that allows him to build an empathic link to a variety of people that directly informs the designs he creates. These activities cover the full spectrum of research, modeling, design, and testing. Brad's passion in User Experience Design is centered around the modeling of data gained from user research and the creation of interactive prototypes and wireframes. He's mentored and presented on these two aspects of User Experience Design to people around St. Louis, MO and across the country.

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