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For those who are heading to Lotusphere in just over a week, I wanted to give a heads up on a topic I will be speaking to on Feb 1 as part of the Social Business Industry Symposium about:
How Healthcare Organizations are Implementing Social Business from the Inside Out
Leading healthcare organizations around the world are achieveing critical business objectives through social media and social networking. Health plans, hospital groups, pharmaceuticals and medical technology companies are successfully integrating social business into their existing marketing, communications, customer service and employee education programs. During this session, Blue Cross and Blue Shield of Minnesota will share best practices on how to use social communications to connect internally with employees and stakeholders. They will share strategies for selling social collaboration projects and evaluationg ROI for senior management. You will also hear about tools, technologies and proven methods for monitoring and measuring the quality and effectiveness of social business inside your organization.
Its going to be a really great discussion around using social business software to enhance business processes, breaking down silos, planning exercises and more. Are you attending? If so, let me know at firstname.lastname@example.org
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