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Digital Transformation

Sesame Street Uses Liferay Portal

Gartner highlighted the CIO of  Sesame Workshop, Noah Broadwater.  What’s interesting is the sophistication of their network of sites and content.  Here are some highlights:

  • Use Liferay for portal. Scales nicely and they contribute to the open source community
  • Heavily use Flash and are starting to create Adobe Air applications
  • Use Akamai to stream content throughout the world
  • Use Liferay Journal and Alfresco for content and digital asset management.
  • Moved from Joomla because PHP is a security nightmare and doesn’t scale all that well.
  • Big Bird tweets (how appropriate). He logs in and tweets. Other tweets come from blogs etc.
  • Use portlet to publish blogs.   The CEO blogs, a variety of characters blogs.
  • Advertising model is completely portlet based.
  • They publish one piece of content to multiple sites.
  • Use Google Analytics.  This is important because their entire business is very interested about it.  Asset tagging is an evolutionary process and analytics help you understand what works.

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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