So I’ve wrestled with this a bit and had come to the private conclusion that sheer numbers of friends and followers in facebook, Twitter, LinkedIn etc are not what matters. Following a theme from a previous post, social networking is supposed to make your life easier in some way. In other words, it’s quality not quantity that matter with these kinds of things. If your company creates a private social network, you don’t want to follow or be followed by the company twitter fiend or the person who is constantly posting on inane subjects. You want value from those interactions so you aren’t forced to wade through the depths of useless content you were trying to side-step before social networking.
I bring this up because Go Big Always has a post on the numbers and how meaningless they are. I say hurrah for Sam Lawrence for putting words to the myth that large numbers mean anything at all but wasted time……..