Posts Tagged ‘seth godin’

Agile development methodologies have a number of important tenets, but one of them is a short time to market. An agile team decides the first core functionality, builds it and gets feedback on it. It’s like picking out the corner pieces of a puzzle to start. Then each iteration adds a few pieces to the […]

As individuals, we like to be reassured that we’re making the right decision. Most of the time we don’t need the exact plan, but some relevant information. Seth Godin points out that, in many instances, we over-rely on the exact road map when in fact there is likely a problem and solution that is close enough: The […]

Investing in innovation is a gamble that usually ends in flop or fortune. Frequently today it falls to startups to make those wagers as they may have less to lose. Seth Godin argues instead that “with great power comes great irresponsibility” and that existing companies don’t have to always play the safest route and ought […]

What negative commentary from unsatisfied constituents is so often directed at politicians, across party lines or affiliations? They made empty promises. I read a blog post this morning by Seth Godin where he discusses a simple equation for customer satisfaction. Customer Satisfaction = (What you get) – (What you were hoping for) Anytime this equation […]

Today Seth Godin posted a blog about how advances in technology affect incumbent businesses and the ways in which they operate. Mail —> email Books —> ebooks DVD —> YouTube/Netflix 1040 —> Online taxes Visa —> Paypal Open outcry —> Electronic trading Voice call centers —> forums and online chat Direct mail —> permission marketing […]

Seth Godin is a bestselling author, entrepreneur, and agent of change. Godin is the author of seven books that have been bestsellers around the world and changed the way people think about marketing, change and work. The titles of these books are: Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough, […]

Seth Godin is a bestselling author, entrepreneur, and agent of change. Godin is the author of seven books that have been bestsellers around the world and changed the way people think about marketing, change and work. The titles of these books are: Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough, […]