Digital and data are like TV and movies. Imagine the following three scenarios of watching a movie during a long weekend with different types of technology. Note, all these movies are rated high or low on IMDB. Watching an amazing movie like Avengers End Game or Avatar on a laptop or iPad Now, that same […]
Posts Tagged ‘design thinking’
Essentials for Your Digital Strategy: Product-as-a-Channel
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. With apologies to Visa, it’s true that today’s successful marketer is everywhere their […]
Essentials for Your Digital Strategy: Emerging Business Models
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]
Design Thinking: Digital Transformation (Part 8)
This is part 8 in a series exploring design thinking in strategy development. If you are just joining, I encourage you to start at the beginning and read part 1 here. What Is Digital Transformation? We couldn’t conclude this series without discussing Digital Transformation (DX) and the impact it will have on your organization. The quote […]
Design Thinking: 5 Tips for Testing (Part 7)
This is part 7 in a series exploring design thinking in strategy development. If you are just joining, I encourage you to start at the beginning and read part 1 here. Why We Test Everything is nearly complete: you have gained empathy for your customer, defined the problem, developed numerous solutions and built a prototype. However, […]
Design Thinking: Prototyping (Part 6)
If you are just joining, this is part 6 of a series exploring design thinking in strategy development. I encourage you to start at the beginning and read part 1 here. Prototyping: Trying Out Your Ideas All of the previous parts in this series have been preparing you to act. Ideas are useless if not acted […]
Design Thinking: How to Ideate (Part 5)
This is part 5 of a series exploring a case for design thinking in strategy development. (If you are just joining us now, I encourage you to start at the beginning and read part 1 here.) “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” – […]
Design Thinking: How to Create Your POV (Part 4)
Welcome to part 4 of a series about design thinking in strategy development. (If you are just joining, I encourage you to start at the beginning and read part 1 here.) “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” – Albert […]
Essentials for a Digital Strategy: Frictionless Service Moments
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Frictionless service means never getting in the way of the moments that serve […]
Design Thinking: Empathy & Observation (Pt 3)
Just joining us? Welcome to part 3 of this series, exploring why to use design thinking for strategy development. (To start at the beginning, read part 1 here.) How to Develop Your Strategy Using Design Design thinking is generally applied to product problems, but design can be used on any complex problem – including developing your […]
Essentials for Your Digital Strategy: A Unique, Ownable Idea
Delivering seamless, consistent, and engaging experiences starts with your digital strategy. Explore the characteristics that make up a great digital strategy, and learn how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital ideas possess the power to establish or redefine a brand. Companies like Uber, Venmo, […]
Design Thinking: What It Is & Why It Works
Traditional methods of developing an organizational strategy are (or should be) dead. Today’s world is moving too fast for a group of executives to sit in a room and plan the year ahead based on the way business has been done before. If you’re not fostering a culture geared toward exploration and deep customer relationships, you’ll never […]