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Digital Marketing

Getting the right information on your web site

by on July 23rd, 2011 | ~ minute read

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The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials guide series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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Just recently came across this comic and had to laugh. University web sites are notorious for not providing key information for their primary users. What’s on your home page, and is it the most relevant information for your audience or is it what your business wants to place there?

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Molly Malsam

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