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Posts Tagged ‘Hyper-Personalization’

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How Salesforce Marketing Cloud Helps You Personalise Marketing at Scale

What is the most important objective of a business? The importance of customer experience and the role of marketing technology. According to Salesforce’s recent State of Marketing 2020 report, 69% of customers now expect connected experiences. Leading research into MarTech today concludes that quality CX has three core elements: Personalised, proactive and unified marketing. A […]

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Healthcare Consumer Engagement Post-COVID

On June 22nd, 2021, Perficient’s Director of Healthcare Strategy David Allen joined forces with Susan Collins, Twilio’s Global Head of Healthcare Services, to discuss what they are seeing in the Healthcare and Life Sciences industry, how customer engagement solutions are being utilized to new extents, and what the future holds for digital health as a […]

Trending: Making Each Point Of Interaction Hyper-Personalized

  Booz Allen Hamilton, a management and technology consulting firm, believes that hyper-personalization, the ability to leverage analytics and other digital methods to communicate on a one-to-one level, will be a trend for 2016. We agree. For example, portals will offer patients and their caretakers the information they want when they want it. 

Cloud Trend #1: Hyper-personalization of Digital Marketing

By now you’re familiar with the term personalization and heard it a time or two if you’re a marketer. This term has been used to describe the 1:1 experience or journey marketers can create to connect and engage with customers on a deeper level. But what exactly is hyper-personalization and how does it differ from just delivering a personalized […]