How many FAQ rich results can appear in the SERP at the same time?

For now, three FAQ rich results are being displayed at a time in the Google organic results.

Can I use FAQ schema for FAQ pages that link out to separate pages for each question?

No, the array of answers and questions are required to be listed on the same page. All content also needs to be present in the HTML so that it can be rendered by search engines and visible to users.

Can FAQ markup be added to non-FAQ pages like my homepage?

Yes, and no. Google doesn’t allow homepages to earn any rich results anymore so don’t bother with adding it - sorry single-page applications. Luckily, if you add FAQs to a product or service page, you can mark it up and earn FAQ rich results as long as it's not overly promotional. Keep in mind that you likely won’t get both the FAQ rich result combined with other markups like product review or offer – although that would be one super snippet.

Should I markup the entire question and answer, even if it’s really long?

Google’s structured data guidelines suggests that the markup includes the entire text of each question and answer. I personally find this unnecessary, not to mention a poor user experience. Long-form answers, especially ones that feature HTML lists and tables should have their answer markup limited to the most important information. I’ve tested only including essential answer text multiple times, and it still works.

Is there an easy way to implement it in WordPress?

Yes! I use Schema App for WordPress . This plugin automatically adds schema to your pages and allows for customization. You can click on the pencil icon and paste your FAQ markup once you’ve validated it using Google’s Structured Data Testing Tool . Keep in mind that if you update the content, you will also need to update the markup to match what is in the page source.

google search Articles / Blogs / Perficient

FAQ Schema Markup – Results May Vary

At the May 2019 Google I/O event, Google Search and Google Assistant officially announced support and a new Google Search Console enhancement report for FAQ structured data. The FAQ schema.org markup is meant for Frequently Asked Question pages that contain all questions and answers on a single page. Adding it can create a FAQ rich […]

Google is Optimizing Featured Snippets. Here’s Why.

As anyone in the search industry knows, landing at the top of the Google search engine results page is the grand prize of SEO. And while getting there is hard, staying there is even harder. Google is starting to optimize its search algorithms to improve the overall results and deliver the most accurate answers to […]

Digital Marketing Mobile Strategy and Transformation

Trump vs. Pokémon – The United States of Search 2016

2016 has been a year for the record books in so many ways. We said hello to Puppy Monkey Baby, Deadpool, Zootopia, & Batman v Superman. We watched records being broken in Rio at the 2016 Olympics all while battling the zika virus fear. We lost David Bowie, Glenn Frey, Prince, Muhammad Ali and Gene Wilder. […]

Digital Marketing

Google Begins to Show Your Personal Data in Search Results

Get ready for another addition to the Google search results page, and this time, it’s personal! When signed into your Google account, you may start seeing your personal information pulled from other Google products (Gmail, calendar, etc.) right within the search results. Don’t worry, this information is only visible to you. It’s not seen when […]

Commerce

The One Statistic That Tells Us We Live In A Digital World

Read this TechCrunch article. Make sure your company’s executives read it, too. According to Google, for the first time ever, more people are performing Google searches on their mobile phones than on their computers. If that doesn’t tell you the digital landscape has changed, I’m not sure what will make you believe it.

Customer Experience and Design Life Sciences

Finding All Relevant Documents When A Drug Has Many Names

Most of us “regular people” refer to pharmaceutical products by their trade name, but that’s not the case among life sciences professionals in research and development departments. In fact, during a product’s lifecycle, chances are it has been referred to by at least four names: a chemical compound, a company code, a generic name, […]

Life Sciences Regulatory Compliance

Making Search Work in Communities – Part 2

If you saw our overview post last week on making search work in Communities – you’re probably looking for more info on each option. Here at Perficient we believe that “seeing is believing”. For each search option covered in our previous post, here are some screenshots and details to help you figure out which option […]

Cloud Customer Experience and Design Salesforce

Making Search Work in Communities – Part 1

A vibrant community with an engaged user base will usually contain an incredible amount of valuable content. But as content grows, how do users get connected with the right article that answers their question (in a service community), or the right piece of enablement content that helps them sell (in sales community)? The preferred option […]

Cloud Customer Experience and Design Salesforce

Google’s Investment in Enterprise

This isn’t new news given that this article was published back in July. But hey, if you missed it like I did then it’s new to you. CRN has an article with some quotes from a business partner and some stats. Basically, Google continues to expand it’s enterprise play with Google Search Appliance, Google Apps, […]

Digital Transformation Google

Google's Investment in Enterprise

This isn’t new news given that this article was published back in July. But hey, if you missed it like I did then it’s new to you. CRN has an article with some quotes from a business partner and some stats. Basically, Google continues to expand it’s enterprise play with Google Search Appliance, Google Apps, […]

Digital Transformation Google

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