If you missed out on DF13 (or were there but partied a little too hard), there were some great new roadmap details revealed for the Salesforce Console for Service (previously “Service Cloud Console”).
Here are the top 4 roadmap features that we’re excited about with a link to the full session video below.
These are all great features that will enhance the core experience of using the console. What features are you excited about or think are missing from the roadmap? Let us know!
If you really want to nerd out on the roadmap, you can also check out the full session video from Dreamforce below.
Pardot a marketing automation system in the cloud was purchased by ExactTarget about a year ago. To round out its Marketing Cloud, salesforce.com purchased ExactTarget. While we don’t use ExactTarget yet, our marketing team has been using Pardot for more than two years and we are extremely satisfied.
Since we started using Pardot, we noticed a significant uptick in our effectiveness and speed to market. With our “instance” of salesforce.com being totally integrated with Pardot, we are able to execute campaigns much faster, check how our HTML content looks in any browser with ease, create and store templates for webinar invites, landing pages, special offers, etc.
A few other great features of this very reasonably priced service is the ability to score lead activity, segment leads by score and other demographics, and the capability to develop, execute and track drip campaigns.
Finally, we leverage Pardot to post and track our social conversations, and track visitors to our site on a daily basis.
It’s a great tool and we are excited about its near term integration with ExactTarget.
Head of Marketing
Perficient Salesfoce.com Business Unit
Perficient’s Mark Polly and Michael Porter are currently attending Dreamforce 13 and blogging regularly about what they are learning. Whether you are interested in content, mobile, social, email or anything else digital, you can follow along beside them as they share the best tips and lessons from Dreamforce 13.
You can follow Mark Polly here.
You can follow Michael Porter here.
Michael Porter, Principal at Perficient, wrote a blog post today about Peter Schwartz, the mind behind Minority Report, War Games, and Sneakers, and five emerging trends that we are seeing as we begin Dreamforce 2013.
The world of hyper connectivity is bringing every thing together in a new ecosystem. We are creating a new world that is connected in ways we’ve never seen before.
Printing press, telephone, and television represent the natural trend of technologies. Today, there are 1.5 billion smart phones. Soon we will have 5 billion smart phones. Uber is one example where the digital world meets the physical world.
To read Michael’s full blog post, click here.
Quick update for those of you attending Dreamforce ’13 in a few short weeks.
Perficient (and our clients) will be featured in two different Dreamforce sessions this year:
Join us to learn how Communities enables businesses to provide a range of stellar customer service experiences, whether it’s an efficient self-service community or a high touch, white-glove community for customers with premium support plans. This session will feature a customer perspective, along with a product demonstration.
Greg Walker from MobileIron (a Perficient client) will be discussing how they use Communities for servicing, supporting, and engaging their customers.
Palace Hotel, Gold Ballroom | Wednesday, November 20th: 4:30 PM – 5:30 PM
If you want to move from a customer/partner portal to Communities, you might find yourself faced with a dilemma:
Should you swap your old portal licenses to Communities licenses, or not?
Don’t be alarmed, of course, your existing portals aren’t going away, but you may want to move to take advantage of some of the great new features. With Communities – you have quite a few options, but which one is best for your company? We’ve put together our recommendations to help guide you through the process.
Salesforce has made sure that Communities is backwards compatible (for now) with your existing portal licenses. That means you can turn on a community today, add an existing portal profile as a member, and your customers/partners could start logging in with no issues.
Pros: No need to migrate users to a new profile/license, easy to get started with Communities
Cons: New pricing options with Partner Communities licenses, if you need to move users in the future you may lose Chatter history for your existing users (since they need to be recreated, check out this helpful guide for more)
For the past four years, he has been spending a lot of time in the developer area at Dreamforce to gain some insight into the future of Salesforce and watched tomorrow’s apps being coded today. He provides three four powerful reasons why Salesforce is leading the way way in the cloud space:
He goes on to say that:
The investments Salesforce.com has made in their cloud infrastructure over several years (and continue to make) has resulted in a platform that developers are leveraging to rapidly deliver enterprise applications that deliver world-class performance, reliability, and security.
Salesforce.com has emerged as a key platform provider for cloud computing services and we are pleased to be a partner of theirs.
Today we announced the acquisition of CoreMatrix, a consulting firm specializing in salesforce.com cloud computing solutions, with a strong East Coast presence.
Like Perficient, CoreMatrix is a Gold salesforce.com Alliance Partner. They’re an excellent addition to our team, bringing strong Service Cloud and Sales Cloud expertise, a proven track record of growth and profitability, an excellent reputation and a strong client roster.
This acquisition further expands Perficient’s partnership with salesforce.com and provides great value to our customers. With cloud computing as one of the hottest trends in the industry today, enterprises can no longer afford to ignore the power it has in driving innovation, cost containment and business agility. Salesforce.com has emerged as a key platform provider for cloud computing services. With the addition of CoreMatrix, Perficient has gained more expertise and can provide powerful Salesforce solutions for our customers that help them effectively address market changes and realize lasting business results.
In addition, CoreMatrix’s strong East Coast presence complements our acquisition earlier this year of West Coast-based, salesforce.com-focused Clear Task. We now have the comprehensive capacity to sell and deliver Salesforce solutions across the entire U.S.
You can learn more about Perficient’s acquisition of CoreMatrix, including how it will add client relationships with key Fortune 500 companies across a number of industries like financial services, healthcare, retail, and energy, among others, in our news release here.
It’s an exciting time at Perficient. Our goal is to become the top Salesforce partner in the U.S., much like we’ve accomplished with other partner relationships. This acquisition puts us well on our way. We’re thrilled to add CoreMatrix to our team.
Michael Porter, Principal for Social and Portals at Perficient, recently wrote a blog post on the cloud wars and what Salesforce is doing to stay on top.
As another behemoth Microsoft knows, if you have the developers then you have a great way to grow. The same is true for Salesforce and I agree with Louis’ assertion that a good indicator is in the developers areas. He has several other related but telling indicators.
To read Michael’s full blog post, click here.
With over 800 implementations across 7+ years, it’s safe to say that we’ve had great success implementing Partner and Customer portals for our clients.
We’ve been urging many of these happy portal clients to start thinking about how they will use Salesforce Communities (generally available since Summer ’13). Common questions we’ve heard so far are,
“What’s different about the Communities product? What’s the secret sauce?”
“How hard will it be to migrate our partners and customers to a community?”
“How will Communities help us improve our partner and customer experience?”
Drawing from 7+ years of experience – we’ve crafted a solution for a portal to Communities “conversion” that will,
Our portal conversion solution is based on the following five steps: