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Posts Tagged ‘ibm’

Forrester Digital Experience Wave

Last week Forrester published their first Wave on Digital Experience Platforms.   I was at the IBM Digital Experience Conference and it sounded like IBM was expecting good news from Forrester in this wave.   In fact, Stephen Powers from Forrester was the Keynote speaker at the conference and one of the principal authors of the Wave.  Forrester Wave

Much to every one’s surprise, the Wave came out with nobody listed as a Leader.  Adobe, hybris (SAP), IBM and Sitecore came out as the Strong Performers followed by many others in the Contender category. Nobody was listed as a Risky Bet.

So what gives?  Really no Leaders?  Dom Nicastro wrote a story last week about this development: Forrester Wave: No Leaders in Digital Experience Delivery.

Forrester considers a Digital Experience Platform a full end-to-end delivery platform and most vendors fell short in the completeness of their offerings.  Each vendor seemed to shine in one or more areas, but nobody stood out as having all the components needed to be a Digital Experience Leader.

For me, part of the issue stems from how Forrester defined the market.  hybris from SAP is strong in Commerce, while Adobe and Sitecore are more known for their Web Content and Marketing capabilities.  So the companies included in the wave are really all over the map, in my opinion.

Is it fair to compare commerce systems with WCM systems?  Yes and no.  If you need commerce in your digital experience, then you want to know who has commerce capabilities.  If commerce isn’t important, then no and the analysis gets skewed.

There is a lot of interesting information in the Forrester report, so I encourage you to read it yourself.

Consumer Engagement at Florida Blue with IBM Digital Experience

Glenn Kline of Perficient and Phani Kanakala from Florida Blue presented a case study of how Florida Blue, Florida’s largest healthcare payer, uses IBM Digital Experience to engage consumers.  Florida Blue’s mission is “To improve the health and well-being of Floridians and their communities”.  This really is a good reason to engage customers.

Florida Blue has been using IBM Digital Experience platforms since 2008.  Every year Florida Blue added new features and new sites to their customer experiences.  The IBM platform allowed the business people to manage content on the portal.  logo-header

Back in 2010, Florida Blue started to implement metrics and marketing concepts into their site to provide a more personalized shopping experience with guided selling.  They extended this to provide cost metrics regarding hospitals and doctors, so members could evaluate the potential cost of a provider against five others in their plan.

In the mobile space, Florida Blue was an early adopter of mobile sites and applications for their members.  After implement mobile capabilities with Digital Experience, they saw an immediate boost in customer transactions and shopping.  Today all sites at Florida Blue are accessible via mobile devices.  They have recently added videos, agent tools and more healthcare content for mobile users.

Today, they show 20-25% increase in traffic every year, but have to deal with ever changing consumer and regulatory changes.  Because of healthcare reform, they now have new customers for whom to provide an experience.  These are younger consumers who are demanding different engagement models, different payment services and new products.

IBM solutions that Florida Blue uses include the following:

  • Websphere Portal
  • IBM Web Content Manager
  • IBM Tealeaf
  • IBM iLog
  • DataPower
  • WebSphere Application Server

Glenn talked about why Web Content Management is so important to Florida Blue.  WCM helps them react quickly to consumer needs by letting business users manage the site content. One WCM system feeds multiple Florida Blue portals to provide consistency of content across their various properties.

On top of WCM, Florida Blue has implemented a lot of Personalization capabilities using IBM Digital Experience.  They used visibility rules to deliver reform capabilities tailored to each individual consumer.  Allowing the business to change the rules lets them react quickly to marketplace demands.  They load contract materials in WCM and then use personalization rules to select correct documents based on the individual user.

 

 

 

 

 

Integrating IBM Digital Experience and Microsoft SharePoint

Jason Cornell spoke at the IBM Digital Experience Conference about how well IBM Digital Experience software integrates with SharePoint. When IBM talks about integration with SharePoint, its usually how to display SharePoint content or apps within WebSphere Portal.

There are a bunch of ways that IBM has enabled out-of-the-box integration with SharePoint:

  • IBM has Web Application Bridge to pull in SharePoint sites, libraries, lists, wikis, blogs, announcements and so on.  The Bridge displays content from SharePoint as-is or you can intercept the HTML produced by SharePoint and do some manipulation on it.
  • Another technique is to use RSS Feed portlets to display SharePoint RSS Feeds.
  • IBM has Exchange portlets that allow you to bring in mail and calendaring into Portal.
  • When you have SharePoint Web, REST services or SQL services, IBM can use its new Digital Data Connector to grab feeds from those services and allow you to manage the display of the data in Digital Experience.
  • When you use SharePoint for document management, you can use CMIS capabilities to provide access to those documents from your WebSphere Portal. IBM provides a sample portlet on the Digital Experience wiki that access a SharePoint library, displays content and allows writing content to SharePoint.
  • Sometimes you want to migrate content from SharePoint. For this you can use the IBM’s Web Content Integrator to feed that SharePoint content directly into IBM Web Content Manager.  In this case, the content will live inside IBM WCM.
  • IBM’s Search technology will provide search services against SharePoint sites.  Search results can be combined with content from other sites to have a unified search experience.

Jason demonstrated all these techniques in IBM Digital Experience software.  Some of the pre-built applications are available on IBM’s Solution Catalog and some are available on the Digital Experience wiki site. All of these pre-built integrations are free to use, though you will have to configure most them appropriately to connect to the SharePoint system.

IBM Digital Experience Conf: Marketing Integration

Rob Enright, a Digital Experience Strategist with IBM spoke about integrating Marketing Management with IBM Digital Experiences.  Customer expectations are soaring, yet it takes time to build your digital experience to keep up or even get ahead of those expectations.

Here are several themes IBM is focusing on:

  • “Insight to Action” with a few clicks – this will require more and more automation of the
  • Manage omni-channel campaigns that are coordinated across the channel.  This requires orchestration across departments and systems.
  • Self learning digital recommendations will require complex software that can take in basic input and learn new rules as they become apparent.

Rob talked about how technology can help these areas.  Interactive optimization is like having a good conversation.  The result is the customer having a feeling that you are talking directly with them.  Marketers need to listen and understand, then decide what to say next.  After that the marketer can then respond in the conversation.  

Within IBM Digital Experience we can combine content personalization with marketing messages.  Content is managed and personalized by WCM, while marketing messages may come from other places.

IBM Interact connects to IBM Digital experience using IBM Interact Spot portlets.  These portlets display content identified by the Interact campaign system.  Interact ties in to Digital Experience through offer codes set up on IBM Interact and then entered into Digital Experience.

IBM also has a Marketing Center Spot portlet that will integrate IBM Marketing Center in with Digital Experience.  Messages injected my Marketing center are not Web Content managed by IBM WCM.  Rather, the messages are managed in Marketing Center and injected at runtime.

Marketing integration has been a hot topic and IBM is doing a good job of making sure it’s marketing products are integrating with Digital Experience.

 

IBM Digital Experience 2014: Opening Session with Doug Geiger

Doug Geiger is IBM’s VP for Development for Digital Experience.  He talks about the new features available in IBM Digital Experience 8.5:

  • New Authoring toolbar to make content creation easier
  • BrightCove integration to publish steaming video to the BrightCove distribution network
  • Multi-channel delivery with IBM Worklight – everything is multi-channel out of the box
  • Portlet development now is easier by allowing non-java developers to create rich portlets using:
    • Digital Data Connector – allowing data feeds to be displayed in HTML and  Javascript using Web Content Managemnet
    • Script Portlets are available through Web Content Management too
    • There is a Digital Experience Developer site for downloads, samples, etc at developer.ibm.com/digexp
  • Flexible options for deployment on cloud – IBM PureApplication System is available for on premise clouds and IBM PureApplication Service is available on IBM Softlayer for public clouds. You can also move your application from Softlayer to on-premise or the other way around.

Doug also talked about how IBM is moving to a continuous delivery model for Digital Experience.  They are planning to distribute updates and new features in individual components.  Doug said that v8.5 might be the last full upgrade you have to do.  I doubt that will be the case, but the idea drew applause from the attendees.

IBM is offering a Customer Upgrade Accelerator using a private cloud on Softlayer to help customers move to v8.5 as quickly as possible.

 

IBM Digital Experience Conference 2014: Opening with Gary Dolsen

IBM’s Digital Experience Conference got underway today in Anaheim.  For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, Web Content Manager, Forms, etc.

If you have really, really followed IBM’s portal you will probably know Larry Bowden as the long-time leader and builder of the IBM WebSphere Portal brand.  Larry has recently retired from IBM and Gary Dolsen has taken over the reigns for Digital Experience.  Gary has also been a long-time leader at IBM, so the transition from Larry to Gary should be seamless.

Gary started off by talking about “Reach” and “Engage” as two themes for where we are now with digital experiences.  You have to reach out to your consumers, employees and partners.  Once you reach those people, you have to engage with them through multiple channels and rich experiences.

He continued by talking imperatives over the next three years: Customer Centricity and Flexibility.  For Customer Centricity we need to understand customers and make them the center of your decision making.  People make emotional decisions, so our digital experiences have to evoke emotions.  Mobile is now a key component of centricity because 90% of consumers are using mulitple mobile devices.

For Flexibility, Gary mentioned that the half life of the Fortune 500 list is now 12 years.  So in 12 years, 50% of the Fortune 500 will no longer be on that list.  You can only imagine the flexibility required to stay on target in the fast paced environment.

 

Are you going to IBM’s Digital Experience Conference?

Next week (July 21, 2014), IBM’s yearly Digital Experience Conference will be in full swing.  In the past this conference has been called “Exceptional Web Experience” and “Portal” conference and the new name reflects not only the market changes taking place, but also IBM’s approach to the market.  The market is no longer a “Portal” market or even just a “Web” market.

experienceI think that “Digital” explains that we are focused on more than just the web.  We have to be just as concerned with other channels, such as mobile, kiosk, TV, game console, etc).  And “Experience” broadens the scope to include customer experience, employee experience, patient experience, member experience, and so on.  So Digital Experience is a good name for this conference.

The focus of the conference naturally is on IBM’s Digital Experience products like Customer Experience Suite, Employee Experience Suite, WebSphere Portal, WebSphere Content Manager and some Connections.  We expect to hear about all the new features and capabilities in the latest versions of these products.  Equally important, we will hear from IBM customers about their experience implementing and using these systems in real world scenarios.

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Myths and Facts About WebSphere Portal UI on our Spark Blog

I missed the following post on Perficient’s Spark Blog, but it is a good read for anybody connected to WebSphere Portal.  Older versions of portal had a reputation of not working with the latest advances in user interface tools and techniques, such as responsive design, jQuery, etc.  Starting with v7 and really taking off in v8, IBM has enabled WebSphere Portal to work with all the latest UI advancements.

In this post – Myths and Facts- WebSphere Portal and UI – Harish Bhavanichikar identifies four myths and provides the facts about developing the WebSphere Portal UI.  Harish is a front end developer at Perficient, so he has hands on experience with creating responsive themes and integrating Javascript frameworks with Portal.

Finally, Harish provides four best practices that a front end developer needs to follow when working on the portal UI.  These best practices are definitely worth the time to learn.

If you are interested in more innovative and user interface discussions, take a look at our Perficient Spark blog.

 

Save $$$, increase efficiency: Use Config Wizard in WPS v8.5

If you are anything like me – you have probably ignored the Configuration Wizard capability in WebSphere Portal since it was first introduced in v6.x. It was a feature with much promise … yet it was pretty much unusable in most real-world installation scenarios. Over the years IBM made great strides to simplify base WebSphere Portal installation. However, I always felt that running the configuration tasks (database transfer, enabling security, etc.) was still for an experienced portal administrator. Not anymore. With the new WebSphere Portal v8.5 – configurations got (dare I say it?) … Intuitive. Having used the configuration wizard in a recent customer engagement (installing a development environment) – I am not going back to the old ways of modifying wkplc.properties files.

Save Money, Increase Efficiency: Use Config Wizard in WPS v8.5How does the configuration wizard work? Quoting from the IBM documentation:

In the Configuration Wizard, you answer questions about the environment that you are configuring. Based on your answers, the wizard then prompts you for custom values that are needed to configure your environment. Finally, the wizard generates custom steps and scripts to set up your environment.

Customers and IT departments no longer need administrators with deep portal experience to deploy sandbox, development or even small scale production environments. The configuration wizard has been developed as a web application hosted on the WebSphere Application Sever and can run on any browser.

I believe that the configuration wizard, used together with the new IBM Roadmaps (another new feature that I really like), will provide immediate costs savings and improve the efficiency of your portal administration team.

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WebSphere Portal v8.5 First Look: Install

IBM announced the release of IBM Digital Experience Suite 8.5 on earlier this month. Today, I had the chance to download the software images from and I am writing this as I install WebSphere Portal v8.5 Extend edition on Windows 7 OS. I went ahead with the Extend edition because I wanted to get a hold of all the features that WP has to offer. 

WebSphere Portal v8.5 First Look: InstallDownloading the Installables
IBM made it easy for me to search for WebSphere Portal v8.5 installables and find all relevant e-Assemblies. The only thing that I find slightly irritating is that the relevant WebSphere Portal v8.5 e-Assembly was right at the bottom of the page. No worries – a quick browser text search for got me to the right e-Assembly.
Expanding the eAssembly – you can immediately see that IBM has change the packaging a little bit. The e-Assembly only has WebSphere Portal images.In the past, you would have to wade down through a whole list of other supporting software components (TDS, DB2, etc.). This has confused users (both new and old) in the past. No longer the case this time.  The right step towards a simpler “Digital Experience” perhaps? Excellent!

 

Note:
  1. You will have to download the image for WebSphere SDK JAVA edition v7.0.6.1. I don’t think I have downloadedthis in the past but this time around I had to download it (even though it says “optional” during the installation).
  2. No support for 32-bit Windows architecture (I found this out the hard way)
  3. The remote search server is truly optional (and is not required especially for a local install)
As from past installations of WP, I unzipped the downloaded zip files – taking care to ensure that I unzip all the files into a single folder. Total size of the downloaded zip files and the unzipped images together is about 19GB. Simple enough so far.

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