Mashable.com has an interesting article about up and comer Pinterest.  I have to admit, I hadn’t even heard about it until about two weeks ago when  a colleague raved about how great Pinterest was and how easy it was to capture your interests from a variety of places and pin them to your page.   Little did I know that two weeks later I see this article.

Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.

What’s even more interesting is that pinterest has the second largest referral growth after facebook.  Obviously there’s something here worth checking into.

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Tags: pinterest, referral, social media, social networking, traffic

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