Posts Tagged with Personalization

Smart Personalization: It’s About Me. And You. And You. And You.

Personalization has been on the radar for years, but so far this year, it has been front and center of 100% of the client projects I’ve worked with. One hundred percent. In a world full of spam, pop-up ads, and in-your-face marketing, customers are still willing to trade their privacy for a good deal (that […]

Read more

How Content-Driven Commerce Improves Customer Experience

As the choices available to today’s consumers increase, so do expectations for companies. Customers not only want to be able to reach you at all times, using all their various devices, but they also want personalized content throughout their buying experience. More than 78% of consumers believe that organizations providing custom content are interested in […]

Read more

Optimize and Analyze with Google Optimize 360

Test. Adapt. Personalize.  With the recent announcement of the Google Analytics 360 Suite, Google promises easy-to-use experimentation with Google Optimize 360. Aimed to help optimize and personalize customer experiences from device to device, this product could very well be the game-changer we have all been waiting for.  When combined with the rest of the 360 Suite, […]

Read more

Top 2015 Trends Influencing the Consumer Markets Industry

From commerce to personalization to cybersecurity to the customer experience, the consumer markets industry is experiencing a huge transformation this year driven by these types of trends. Organizations must transform complex data into seamless and simple operations all while gaining customer insights and services responses. Consumers are more connected than ever due to mobile, social […]

Read more

Personalization and Profitability

We keep seeing Personalization pop up and its because of its importance in not only the consumer markets industry but across all industries as a whole.  Mike Porter, a Director here at Perficient, is at this week’s Adobe summit where he attended a speaking session by Russell Lewis (Adobe) and Daniel Stubs (Conde Nast) discussing […]

Read more

Cracking the Consumer Code: Engagement in The Digital Age

In today’s digital, mobile and social landscape, shoppers have the control in the when, how, and where their needs are met.  Brands/retailers must explore new ways to engage with their consumers that are move innovative and relevant and through not only digital channels but established physical channels as well.  Leading enterprises that excel in consumer […]

Read more

2015 Consumer Markets Trend – Personalization

We talk about personalization a LOT!  Especially when it comes to different trends in the Consumer Markets industry that have occurred over the last year and this coming year.  Personalization spans across many different topics, especially the ones we have discussed already in our 2015 trends, however, it is SO important that we are treating […]

Read more

2015 Consumer Markets Trend: The Experience

  Experiential marketing has been around for a long time and for good reason!  It allows a consumer to interact with a brand, product or retailer in a unique experience with the intent to drive them to purchase the product/brand online or at a retailer in the future.  For many consumers, shopping is all about […]

Read more

2015 Consumer Markets Trend: Analytics & the Data-driven Consumer

In a Connected Consumer World, Analytics Starts with Consumer Data The data is in and it’s revealing that the data is really in! Tons of it.  Not long ago, simply getting the data on our customers, sales, sentiment, stores – anything else we felt would be relevant – was a challenge. But now we have […]

Read more

2015 Consumer Markets Trend: Mobile

Another year has passed and what a better way to start off the new year with what we see as the top 10 tech trends for 2015!  Be sure to follow our blog as we discuss these prioritized trends heading into this year to help your enterprise prepare for what the future holds for the […]

Read more