Empathy | Perficient Digital
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Posts Tagged ‘empathy’

The Need for Emotional Goals for Design

Adam Connor shared this brief insightful blog post that really caught my attention: On emotion and experience (Thought for the Day) If you aren’t at least considering people’s emotions, you probably aren’t designing for an experience. I have written about the need to have empathy with our users before, but Adam has very eloquently and succinctly pointed out why […]

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Wish your users Happy Valentine’s Day!

Valentine’s Day is about celebrating people we care about. It seems like a good holiday to focus on increasing our empathy and compassion for our customers and our users. Here are a few perspectives on why empathy is good for innovation and success as well as thoughts on cultivating compassion.

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Empathy fail: Mistakes UX designers make

In “The top mistakes UX designers make: the writeup,” Scott Berkun shares common errors about culture and attitude that designers and user researchers make. Sadly, most of the mistakes seemed to result when we fail to have empathy for our colleagues. The following summarizes just a few of Berkun’s points that I found particularly interesting […]

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Cultivating empathy with your users

User experience, at its best, is about empathy with the people who use the products and services we design. However, not all organizations start a user experience practice with empathy as a goal. Of the many options to cultivate empathy in your organization, consider how you talk about the practice of user experience design. This […]

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