Posts Tagged ‘customer data’

According to a recent survey conducted by Gartner, it was revealed that a significant misconception exists among sales and marketing leaders  regarding the function of Customer Relationship Management (CRM) systems as Customer Data Platforms (CDPs). Surprisingly, 51% of marketers mistakenly believe that their CRM system also can serve as a CDP*, and only 58% of […]

Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]

We are in an age of consumer data. Modern web tools and content management systems are making it easier than ever for businesses to gather data on their customers in order to tailor their web experiences. Additionally, with the increasing prevalence of first-party cookies, businesses can deliver individualized experiences to their users with a higher […]

In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management and customers regarding personalizing marketing data for optimizing the marketing dollar. Fact Check! According to a Forbes Insights and Epsilon survey, 81% of marketers said they face […]

Today, more than ever, businesses require a direct relationship with their customers across all touchpoints. A Customer Data Platform can help marketers organise their data, improve audience segmentation, manage campaigns, enhance digital experience, streamline cross-channel marketing orchestration and optimise customer analytics. However, the sheer amount of time and effort needed to collect, separate, and segment […]

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. Without fail, those organizations fall into one of two buckets. The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand […]

B2B customers expect the same level of personalization, frictionless service, and consistency across channels from their business transactions that they enjoy in their consumer buying experiences. To keep up with (and exceed) customer expectations, B2B companies need to be proactive in evolving their digital strategies and technologies. Join our Commerce, Digital Strategy, and Digital Marketing […]

Who do you consult when Outlook isn’t working? What about when issues arise with your messaging platforms? Or, worse yet – when your customer experience platforms aren’t working properly? You likely answered “IT” when thinking about these situations. For years, businesses have charged IT with providing stability, consistency, and reliability. However, keeping the lights on […]

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #5: Omnichannel Experiences Amplify Customer Loyalty The thought of calling customer service might be off-putting. Regardless of […]

Artificial intelligence (AI) has grown from the stuff of science fiction to a leading force in the world of technology, changing the way organizations in every industry are getting things done. With so many businesses looking to understand and effectively implement AI technology in their processes, it’s not surprising that some do’s and don’ts have […]

It’s no secret that understanding exactly who your customers are, including how and when they interact with your brand, is the most critical aspect of your business. Being present during the crucial touchpoints of a customer experience is rapidly becoming table stakes to acquiring and engaging your target market. Having the necessary data at your […]

“I am a person before I am anything else. I never say I am a writer. I never say I am an artist…I am a person who does those things.” —Edward Gorey Being greeted with your name and recommendations for products and services is common for return website visits, but personalization is evolving rapidly. And rightly […]