Posts Categorized as Strategy and Planning

Journey Mapping for Business Analysts – Part 2

Gaining buy-in from stakeholders for a journey mapping exercise as a business analyst requires careful planning and clear communication. Journey mapping isn’t widely considered an exercise for requirements gathering; it’s viewed as more of a UX tool so you have to build trust in the process. To do this, you should make sure that stakeholders […]

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Things Your Website Content Migration is Missing, Part 1: Goals

Let’s talk about website migrations. Captivating, I know. If you’ve never experienced one, don’t worry – the digital world changes so quickly that, if you work in this industry, you’ll probably slog through a migration eventually. There’s a lot to think about – new templates, updated site navigation, technical architectures – but the hardest part? […]

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Data

Quick Do’s and Don’ts for Analyzing Data

So, you have a quantitative and qualitative tool on your website. Great!  Now what?  What do you do with a plethora of numbers, percentages, heatmaps and visitor responses?  You start digging, analyzing, and uncovering what’s happening on your website.  But how do you go about this? Here’s are some key Do’s and Don’ts for how to […]

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Why End-to-End is Just the Beginning

If you’re reading this blog, I hope you’re also following our social media feeds, downloading our guides, and browsing our website. Maybe you’ve sat in on a presentation or a webinar from us. Better yet, maybe we’ve had a chance to do business together. If so you may have picked up on a Perficient Digital’s […]

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Shopping for Values…with Values

At the NRF’s Shop.org conference this week, we’re seeing a renewed emphasis on personal values in the marketing mix. The retail industry continues to be disrupted in new and interesting ways, but brands are finding success taking personalization to a much more personal level. Anna Cole, Director of eCommerce at Carhartt, talked  about their experiences […]

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Five Apps That Will Help You During Hurricane Season

As Hurricane Harvey slammed into the U.S., with Irma, Jose and Katia on his tail, people across the U.S. grabbed their phones to hunt for apps that could help them track the storm, find gas and keep in touch with loved ones. With family living on the Gulf Coast and my mother “vacationing” at Disney, […]

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Trust Issues: How to Build Consumer Confidence Online

The internet can be a scary place. And some of your shoppers may have been burned in the past by unsecured sites or shady businesses. And this can make people uneasy moving forward with other sites. 58% of consumers claim to have dropped out of a check-out process because of security concerns. To help combat […]

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Be Our Guest: How Forced Account Creation Kills Conversion

As an online retailer, it’s your goal to cut down on the steps in the path to purchase. Yet, many eCommerce sites force creating an account before a shopper can check out. And almost every shopper dreads this phase of the process. It’s a fact: account creation is a conversion killer, blocking valuable users from […]

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What Can Uber’s Original Pitch Deck Tell Us about Innovation?

Way back in 2008, Garret Camp pitched a little idea called UberCab, which eventually became Uber and went on to almost single-handedly create the so-called Sharing Economy. To say that Uber was a disruptive innovation might be one of the biggest understatements of the last 20 years. It’s disrupted the taxi business, put the auto […]

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Investigating Your Data: Detect & Solve Specific Analytics Issues

Welcome back to part 2 of 3 in our analytics data validity series! For this post, we’re assuming that you’ve been looking at your data for some time now, and that you’re familiar with how your data typically trends (if you’re not, take a look at last month’s post). Below are some questions that might […]

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