Posts Categorized as Digital Marketing and Analytics

The Power of Social Retargeting

There is an “advertising rule of seven” that claims a consumer has to see your advertisement seven times before they convert. As a marketer, it may feel as if you have to put out a message every seven minutes until a consumer converts. The bottom line is that it is not enough to pop up […]

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Data Maintenance: How to Identify Trends and Derive Insights

Now that you’ve learned how to detect issues regarding data quality, it is equally important to maintain a high standard of quality to avoid future issues. Welcome to part 3 of this analytics series, where we will discuss the best practices and preventive measures for maintaining relevant data, so you can successfully identify trends and […]

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Campaign Daily Budgets – An Ignorable Suggestion, Not a Limiter

Starting October 4th, Google is allowing themselves to spend up to twice the campaign daily budget on any particular day. Advertisers can’t opt out, either. The intention is “to help you reach your advertising goals, like clicks or conversions.” Google can now better accommodate the unexpected ups-and-downs of traffic on a day-to-day basis to help […]

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The Death of Organic Social: Stop Wasting Your Resources Posting

Paid is the new organic. It was not too long ago that social emerged as a free platform brands and businesses started taking seriously and leveraging to increase their sales and brand recognition — essentially seen as free advertising. Even a couple years ago, it may have seemed foolish to pay for a social media […]

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Circumventing Apple’s New iOS Safari 11 Tracking Changes

Apple dropped a bomb on search engine marketing teams recently with the announcement of their Intelligent Tracking Prevention (ITP) for the iOS 11 update. Apple is changing how third-party cookies are now handled on mobile Safari, essentially disallowing third-party cookie targeting after just one day. This significantly (and negatively) affects the ability to target iOS […]

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You, Apple Maps, and Your Business – Why You Should Care

In the past twenty years, the methods people use to locate and travel to a destination have changed drastically. When I was young, everyone was still using physical maps or asking locals for hopelessly complicated directions when trying to find their way through new cities. Though these methods have served us well for centuries, our […]

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Worth the Wait: Planning Your Cyber Monday/Black Friday Deals

If you’re a retailer wanting to make the most of the holiday season sales spike, you need to be planning a great Cyber Monday/Black Friday deal. Last year, consumers spent $3.45B on Cyber Monday alone (a 12% increase from the year before), and this number is only expected to grow. The fact is, your customers […]

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Cart Killing 101: Don’t Offer Free Shipping

How many times have you personally been shopping online, excited to make a purchase, only to abandon your cart because you were hit with unexpected (and what you considered to be too expensive) shipping costs? You’re not alone. 58% of shoppers decide not to complete a purchase when the shipping costs are too much of […]

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Google’s New “Smart Display” Campaigns: A Faster Way to Test

When it comes to testing display ads effectively, most advertisers simply don’t have the time and resources to keep up with it. To do it right, it requires multiple designs and different messages for each audience. When you multiply each of those factors by 5-10 different ad sizes, the challenge becomes obvious. Google’s new “Smart […]

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Google’s Paid Feed Feature: Is Dynamic Targeting Right for You?

If you keep up with Google AdWords trends, you know that recently dynamic targeting expanded into what Google is calling “Page Feeds.” Per Google, Page Feeds give you “additional control over your DSA campaigns to ensure only relevant products and services are shown to your customers. Simply provide us with a feed of what you […]

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