Posts Categorized as Creative and Branded Content

How Long Should My Video Be?

When we’re approached to create a video for our clients, one of the first questions we always tackle is “How long should it be?” Video length is important for so many reasons—how many viewers actually click on the video in the first place, how many watch it all the way through, the impact of your […]

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Consider Sketchnotes for More Effective Note Taking

Late last year, I found myself in San Diego sitting with a few colleagues in a massive event space. We were about to witness the first keynote of a creative conference called Adobe MAX. Define “massive”? Okay, I’m fairly confident the majority of the attendees were present for this particular talk in the conference schedule, […]

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“Let’s Make it Go Viral!” Secrets to Creating Shareable Content

While at Shop.org last week in LA, I listened to a breakout session from Bryant Garvin, Digital Marketing Director of Purple – the mattress company that brought us viral video hits like The Raw Egg Test and Sasquatch. He set out to teach us all something about viral marketing in the YouTube era. If you’re […]

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Consumers Love Watermelons – The Genius of Buzzfeed

I attended many sessions at the MDMC conference in St. Louis, but the Buzzfeed session was the only one that was standing room only…and for good reason. Phil Cara, Senior Vice President of Brand Strategy at Buzzfeed shared the evolution of content marketing for 40 minutes and kept the audience engaged and entertained (of course) the […]

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What Makes Good Design Good? A Lesson from STL Design Week

“What makes good design good?” That was a question posed by Tom Greever, UX Director of Bitovi, in his presentation called Articulating Design Decisions at the Here to There Conference during the AIGA STL Design Week. The conference ran all day Monday and featured a variety of talented designers, strategists, project managers, and more. Back to the […]

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11 Takeaways from World IA Day Los Angeles 2016

On Saturday February 20, 2016, 57 cities in 28 countries all over the globe celebrated an annual meeting of information architects, content strategists, user experience designers, developers and students. This year’s theme was “Information Everywhere, Architects Everywhere.” The thought is that information is pervasive and it is “architected” by people everywhere whether or not they […]

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Concept Model of a Kitchen Taxonomy

A Sound Taxonomy Needs Planning

Last September, I published an article on Boxes and Arrows about the benefits of a sound taxonomy and its ROI in a website redesign project. In this follow-up of the “Taxonomy of Spices and Pantries” series, I walk through the planning questions of scoping a taxonomy project: Planning a taxonomy covers the same questions as planning […]

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Search Takeaways from ClickZ’s 2016 Digital Trends Report

ClickZ recently released its Digital Trends 2016 Report which gathers insights from various digital marketing experts and discusses the digital landscape and expectations for the upcoming year’s trends. While the report covers many different areas of digital marketing, here are the main takeaways from the search marketing section of the report. Audience Targeting Becoming More […]

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User Experience Debt: Why, What, and How? (Part 2)

Part 1 of this post shared some ways that I’ve seen user experience debt burgeon from projects. This includes all manner of usability flaws and poor experiences. Here, Part 2 offers a strategic framework for addressing those problems. It’s divided into the following 3 sections as “Why”, “What” and “How.” Purpose. Why do we want to improve […]

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Top 10 Spark Posts of 2015

The Year in Review | Top 10 Spark Posts of 2015

  Without any further ado, let’s count down the top 10 posts from 2015:   Ten | Why You Should Really Put Down Your Cell Phone at Lunch (Really) Cell phones are inserting themselves into our lives, perhaps in places that they just don’t belong.   Nine | Part 2 – What to do about […]

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