Brad Nunnally | Perficient Digital
Perficient Digital Blog

Brad Nunnally

Brad has been practicing the craft of User Experience for the past 4 years. During that time he has helped clients in the financial, health care management, public utilities, and pharmaceutical management industries. He's provided them with deep insight into their customers and users, and designed engaging experiences that were catered directly for their customers and users. As a Senior User Experience Consultant at Perficient, he's performed a variety of UX activities that allows him to build an empathic link to a variety of people that directly informs the designs he creates. These activities cover the full spectrum of research, modeling, design, and testing. Brad's passion in User Experience Design is centered around the modeling of data gained from user research and the creation of interactive prototypes and wireframes. He's mentored and presented on these two aspects of User Experience Design to people around St. Louis, MO and across the country.

Posts by this author:

Abstracting the UI Layer

Last month at the IBM Digital Experience Conference, Shyam Sunter, a Perficient Technical Solution Architect, and I presented on a method for abstracting the user interface code (HTML, CSS, and JavaScript) out of WebSphere Portal. A key part of this presentation was going over why this abstraction was important.. It’s of my opinion, that abstracting […]

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SxSW Day 3 – Behavior Change as Value Proposition

At the end of the third day of SxSW, I sat in on a session about Behavior Change and how design can use that as a value proposition. Chris Risdon, of Adaptive Path, was the speaker, and it was great to sit in on this topic again and see how much it’s matured since the […]

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SxSW Day 3 – The Best Interface is No Interface

The third day of SxSW started off with a provocative session given by Golden Krishna (website) on the concept of No UI and the invisible interface. On the surface, I really enjoyed the presentation and the material that Golden covered, but I didn’t “fall in love” with his argument as many others did. In fact, since the […]

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SxSW Day 2 – From Muppets to Mastery

Following a wonderful experience working with upcoming SxSW speakers during the Tweak Your Talk workshop, Russ Unger delivered his presentation on the life of Jim Henson and the lessons UX Designers can learn from him. I’ve personally been able to see the evolution of this talk of the years and it was great to see it presented […]

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SxSW Day 1 – The Mechanics of Magic (Game Design Theory)

The first day of SxSW kicked off in great fashion by attending Christina Wodtke‘s (Twitter) session on Game Design and the 7 key lessons that come from game design and game designers. Christina did an amazing job of looking at the practice and craft of game design and applying it not only the design process […]

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Power of a Sketch

The story of how Southwest Airlines was founded is one of my favorite stories to share about the power of a sketch. If you are not familiar, take a moment to hop over to Dan Roam‘s blog post Southwest Airlines keeps up the napkin spirit…I’ll wait because I trust you’ll return. Back….good. Dan Roam refers […]

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Lessons on XD from Photography

Over the last couple of years I’ve really enjoyed learning the ins and outs of photography. It has been the creative outlet that I needed that is similar enough to user experience design, but different enough that it doesn’t feel like work. Now that I’ve been shooting for awhile now, I’m finding that many of […]

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Corvette Redesign Revealed

The video highlighting the new design of the Chevrolet Corvette has been revealed, and it’s mighty impressive. What’s more impressive about the video is all the passion, creative thought and desire for greatest that is expressed by the designers of the new model is the very same thing that drives us as Experience Designers. As […]

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Finding Inspiration

Inspiration sometimes sneaks up on you. That’s what happened to me when I took my son to see Wreck-It Ralph, and prior to the movie the Disney Short “Paperman” was shown. I cannot properly expresses how amazing the creative genius of this short is, and it’s great to see that it was recently nominated for […]

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We want our users to use….

This statement comes up a lot during the initial phases of a design project. On the outside I nod my head, note down the feature or interaction that is being described, but on the inside I’m wondering, “Does your user want to do that?” Frankly, the question I’m thinking about is way more interesting than […]

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