Great Design Recognized: Perficient Digital Wins Creative Awards

Perficient Digital recently won two 2017 Creativity International Awards for our outstanding creative design and use of messaging.

We took home Gold in the Consumer Website category for a Fall 2016 Lookbook on behalf of Carhartt.

We also won Silver in the Non-Profit Website category for redesigning TheHenryFord.org.

Our microsite for Carhartt uses full-screen video, product and lifestyle galleries, macro-detail photography, animated GIFs, and insider quotes to showcase the company’s seasonal inventory to fashion and news media and present stories of innovation related to each product. We developed the microsite for reporters, to make writing about the latest gear feel more like fun and less like work. With beautiful still photography, animated GIFs, and social sharing copy, reporters have everything they need to tell the Carhartt story at their fingertips, without ever having to pick up the phone.

Our redesign of TheHenryFord.org features more than 54,000 pages of rich visual design in a responsive customer experience across several channels and devices. Robust search tools simplify discovery of The Henry Ford’s 56,000 digital artifacts, and narratives and videos tell the story behind the artifacts, inventors, and inventions. As a result of our efforts, The Henry Ford increased online revenue by 24 percent, conversion rates by 19 percent, and online visits by 11 percent.

This is the fifth award we’ve received for our work with Carhartt and the fifth for our work with THF. To learn more about the Creativity International Awards and our awards, see our recent press release.

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