February, 2012 | Perficient Digital
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Archive for February, 2012

Shorcuts to Personas – what works?

Personas are incredibly helpful at informing project teams because they are powerful mnemonics for large amounts of data. They combine our ability to perceive and recognize other human faces and our ability to remember stories in a light, accessible document. Personas are based on deep research of the users through interviews, observations, and other reliable […]

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#IdeaNotebook: Google Science Fair 2012

Google is sponsoring its second annual global science fair for students aged 13-18. This competition calls for the “brightest young scientists from around the world to submit interesting, creative projects that are relevant to the world today.” I have always found science fair and similar intellectual challenges to be incredibly inspiring. Falling into a rut […]

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Waterfall or Agile? How to Find the Right Development Methodology

When it comes to managing software development projects, many are familiar with the sequential Waterfall and iterative Agile methodologies. Development teams are often asked to choose one approach over other, as if they are mutually exclusive. But if you consider the two approaches on a continuum, with Waterfall being more fixed and rigid while Agile […]

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Branded Content, Hollywood-Style

Hollywood has left an indelible mark on our society – and on content marketers, too. After all, it’s where some of the most distinctive and memorable content strategies are born. In my recent article, “Brand Storytelling Lessons You Can Steal from Hollywood,” I look at three unique tactics for generating interest in your product and […]

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Wish your users Happy Valentine’s Day!

Valentine’s Day is about celebrating people we care about. It seems like a good holiday to focus on increasing our empathy and compassion for our customers and our users. Here are a few perspectives on why empathy is good for innovation and success as well as thoughts on cultivating compassion.

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Empathy fail: Mistakes UX designers make

In “The top mistakes UX designers make: the writeup,” Scott Berkun shares common errors about culture and attitude that designers and user researchers make. Sadly, most of the mistakes seemed to result when we fail to have empathy for our colleagues. The following summarizes just a few of Berkun’s points that I found particularly interesting […]

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Musings on 2012 design and tech predictions

This past month, I’ve been reading many of the prognostications for technology and design that proliferate in the technosphere at the beginning of each new year. As I have read various lists, I thought about how the success of these predictions is likely to involve integrating ideas from both areas. I consider a couple of themes […]

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