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Perficient Digital

End-to-End is Just the Beginning

Mobile is Making Cyber Monday Obsolete

In 2005, Cyber Monday debuted to raise awareness of holiday shopping on the internet when that kind of thing was still unique. Retailers with shopping portals extended Thanksgiving weekend sales to anyone who could shop online at work to avoid the Black Friday crowds at brick-and-mortar stores. Now, Cyber Monday’s clock may be running out, […]

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Keep Calm and Learn about Google Mobile-First Indexing

Conferences are the perfect opportunities for Googler Gary Illyes to make big announcements, and this year’s Pubcon did just that. During his keynote, which I was fortunate enough to attend in Las Vegas this October, Gary announced that for the first time, Google’s index would switch from desktop to mobile, a change we touched on […]

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Enterprise Taxonomy Governance

Taxonomy governance is critical to the enterprise content management process. Content is created to be used. To be used it must be found. To be found, and for optimal use, content must be properly labeled and organized. Creating standard processes and rules for your enterprise taxonomy will enhance the efficiency of content management efforts. Taxonomy […]

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The Need for Enterprise Taxonomy Management

When the topic of taxonomy is raised, there may be questions around the need as well as a lack of general understanding of taxonomy. We have a content strategy, isn’t that enough? What is taxonomy, exactly? Taxonomy in its simplest sense is a knowledge organization system. It’s at the core of content management and therefore […]

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How Real-Time Analytics Impact eCommerce

While connected content and commerce systems can provide the tools to engage customers, you must also have access to the customer insights that will allow you to decide where and how to optimize your existing digital strategy. Generic segmentation and persona-based marketing have been the standard tactics for the past few years, but the bar […]

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Perficient Digital Included in Forrester Report on B2B Automation

Forrester recently released its report, “How B2B Marketing Automation Service Providers Help Drive Marketing Transformation,” which addresses the growing complexity of marketing automation and the challenges it presents for B2B companies. To overcome those challenges, marketers are turning to third-party service providers for help with related technical and business processes. In this report, Perficient Digital’s VP of digital […]

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Google Search Went Mobile-First

The majority of the world’s population, clocking in at 7.5 billion people, have a mobile device. This number continues to rise, and multiple studies reveal that the majority of all internet traffic takes place over mobile. In addition, mobile technology is growing at an exponential rate, and it makes sense that Google is now rolling […]

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3 Reasons to Use Xamarin for Enterprise Mobile Development

An IBM study reveals 3 reasons why 75% of mobile development projects fail. The good news is that these problems are avoidable. According to research done by the IBM Center for Applied Insights, the majority of mobile development projects fail for three reasons: budget, schedule and project objectives. These issues are driven by multiple factors, […]

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Being a Digital-first Enterprise Means Being Mobile-first

We’re in the Digital Age. Mobile devices are ubiquitous, wireless networks are continuing to mature (LTE-M and 5G), and Internet of Things (IoT) is no longer just a proof of concept, as toasters, lights, door locks and refrigerators are getting their own IP addresses, talking to one another and to users. This digital interaction with […]

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Three Crucial Aspects for an Enterprise Mobile Application

There are three major factors a successful enterprise mobile application must take into account: user experience, efficiency and engagement. Organizations pushing out mobile applications that act like websites, that are non-native “hybrid” rather than native iOS and Android experiences, aren’t personalized, aren’t intuitive to use, don’t solve a business problem, or don’t provide relevant data […]

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Perficient Digital

We architect systems of customer delight. We move at the speed of culture. We exist to delight our clients, by relentlessly delighting their customers. We are what happens when more than 200 of the most talented digital strategists, design pros, brand shapers, digital marketers, data scientists, and creative coders all believe one thing to be true - exceptional customer experiences always translate to positive ROI for our clients.

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