Perficient Digital | End-to-End is Just the Beginning
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Perficient Digital

End-to-End is Just the Beginning

Launch Your Website Redesign without Losing Traffic

So you’ve taken on the large project of redesigning your company’s website. Or, maybe you’re launching your website for the very first time. Either way, it’s a time – and budget – consuming process. And with the importance of and high expectations around creating the ideal customer experience, much of the attention goes there. In […]

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Pokémon Go and How Augmented and Virtual Reality Helps Brands

What is Pokémon Go? The game, now available on iOS (Apple) and Android, gets you to go out and explore the real world with your mobile phone while you have the app turned on. It’s now bigger than Tinder and close to beating Twitter’s “daily active users,” since its launch on July 6th. The game […]

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Gain and Retain Customers with Search Engine Marketing

Search engine marketing has never been as effective as it is today in acquiring, engaging, and retaining customers. Here are some tips on using pay-per-click (PPC) advertising and search engine optimization (SEO) to gain new customers while keeping your current ones. How can I target new customers? With PPC, you’re able to hand select your audience. So […]

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The Henry Ford Wins MUSE Award for Redesign by Perficient Digital

Our recent website redesign for internationally recognized cultural destination The Henry Ford has been awarded a MUSE Award by the American Alliance of Museums. The site, which launched earlier this year, took Silver in the Online Presence category. The Henry Ford, in Dearborn, Mich., is the largest indoor-outdoor museum complex in the United States. It […]

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How Content-Driven Commerce Improves Customer Experience

As the choices available to today’s consumers increase, so do expectations for companies. Customers not only want to be able to reach you at all times, using all their various devices, but they also want personalized content throughout their buying experience. More than 78% of consumers believe that organizations providing custom content are interested in […]

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New AdWords Device Targeting: Tablet Goes Solo

The Change Recently, Google announced a lot of new features that are coming to their search advertising platform, AdWords.  One of them being expanded text ads, which you can read about here.  Another big one announced was complete device targeting on AdWords.  Now, advertisers will be able to set bid adjustments at all three device […]

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Microsoft to Buy Social Media Giant, LinkedIn, for $26.2 Billion

Big news today in the technology space. Microsoft will buy popular business networking company, LinkedIn for $26.2 Billion, making it one of the largest technology acquisitions in history. It’s also Microsoft’s largest acquisition ever. Microsoft says LinkedIn, which has 433 million users, will retain its brand, culture and CEO after the sale. (The transaction has […]

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AdWords Expanded Text Ads and Why You Should Care

The Big Bang…in Digital Marketing Since the beginning of AdWords theoretical time, ad structure for AdWords has been as follows: 25 characters in the headline, 35 characters for description line 1, 35 characters for description line 2, and 35 characters for the display URL. On May 24th, Google decided to shake up the entire digital […]

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Ready to Share Insights & Expertise at IRCE 2016

We are so excited to exhibit at this year’s IRCE, the Internet Retailer Conference and Exhibition. It’s next week, June 7-10, at McCormick Place West in Chicago. Leaders from our new digital agency, Perficient Digital, will be at IRCE to talk about the agency’s six core disciplines: Strategy and planning Digital marketing Experience design Digital […]

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Perficient Digital

We architect systems of customer delight. We move at the speed of culture. We exist to delight our clients, by relentlessly delighting their customers. We are what happens when more than 200 of the most talented digital strategists, design pros, brand shapers, digital marketers, data scientists, and creative coders all believe one thing to be true - exceptional customer experiences always translate to positive ROI for our clients.

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