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Perficient Digital

End-to-End is Just the Beginning

More than Discounts: 4 Tips for a Leading Loyalty Program

Membership in loyalty programs continues to rise, and it isn’t surprising. There are options everywhere. Sometimes all it takes is giving an email address or checking a box, and congrats – you’re a loyalty member! But even though membership is up, fewer people are actually engaging with these programs. The average person is a member of around […]

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The Digital Summit Atlanta Keynote Recap

In May, I was part of a team of colleagues that attended the Digital Summit Atlanta. One of my favorite parts of the conference was listening to the keynote speakers; they were amazing and such great presenters. Below is a recap of the bits and pieces of what I learned. Gary V. from Vayner Media […]

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“Alexa. Can You Find My Company?”

The rise of the voice-enabled search function has created “conversational shopping,” a buzzword introduced by Behshad Behzadi, Google’s Director of Search, at the SMX West’s Event in early 2016. Although voice search isn’t a new feature – after all, Siri was born in 2011 – it’s now picking up in popularity since error rates are […]

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19 sessions and 3 days: What I discovered at IA Summit 2016

Looking back to the “Broader Panorama” event in Atlanta, the wider perspective that I have from IA Summit 2016 came from a set of speakers on inclusive design, and that is to include people with differing backgrounds, experiences, capabilities and perspectives in the information architect of everything from games and ecommerce sites to enterprise applications. Inclusion […]

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Web Fonts – To Use, or Not to Use

Ever stumbled upon an article on social media that catches your interest? You click it. You are curious and anxious to read it. You are in the website – it loads, but at first, it seems empty. The site is there, but there is no text in it. You are probably annoyed. You are probably […]

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Houdini – A New Development in CSS

We know the frustration all too well… The goal is to build websites and web applications that are cross-browser compatible and provide a similar experience across the board. Unfortunately, when new CSS functionality comes out, we get stuck between having to wait for browsers to adopt it in unison, which can take a few years or […]

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Maintain Search Engine Visibility with a Site Redesign or Launch

We hosted a webinar on how you can maintain and maximize your digital marketing success when you’re going through a website redesign. This blog post outlines the SEO and PPC considerations you must make, taken from our webinar. Keys to SEO Success A migration can lead to a significant drop in organic search performance. But it is possible to make any […]

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Launch Your Website Redesign without Losing Traffic

So you’ve taken on the large project of redesigning your company’s website. Or, maybe you’re launching your website for the very first time. Either way, it’s a time – and budget – consuming process. And with the importance of and high expectations around creating the ideal customer experience, much of the attention goes there. In […]

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Pokémon Go and How Augmented and Virtual Reality Helps Brands

What is Pokémon Go? The game, now available on iOS (Apple) and Android, gets you to go out and explore the real world with your mobile phone while you have the app turned on. It’s now bigger than Tinder and close to beating Twitter’s “daily active users,” since its launch on July 6th. The game […]

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Perficient Digital

We architect systems of customer delight. We move at the speed of culture. We exist to delight our clients, by relentlessly delighting their customers. We are what happens when more than 200 of the most talented digital strategists, design pros, brand shapers, digital marketers, data scientists, and creative coders all believe one thing to be true - exceptional customer experiences always translate to positive ROI for our clients.

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