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Perficient Digital

End-to-End is Just the Beginning

Come See Us at Digital Summit Detroit

We’re excited to be a part of Digital Summit Detroit, the premier digital strategies forum transforming the future of the digital commerce ecosystem. The conference is taking place October 11-12 in Detroit, Michigan, and aims to provide attendees with real-world, practical solutions happening at the crossroads of marketing, analytics, user experience, and emerging technologies. If you haven’t […]

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Hello? Can You Hear Me? How to Deal with Poor Communication

When you are working with a client there are a lot things out of your control. Such as, scope of work, technology stack, governance rules and guidelines, whether or not the client communicates well. That last item, client communication can be, I feel, one of the biggest obstacles to having a happy, satisfied and repeat […]

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Boost Your Site Engagement with Social

There are more than 3 billion internet users – and 2 billion of them are active on social media. With that in mind, social media marketing needs to be an important part of your overall digital marketing strategy. And as social media constantly evolves – with updates like the recent Facebook algorithm change that gives […]

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Perficient Digital Wins Two Top WebAwards

We were recently awarded two Best of Industry WebAwards from the Web Marketing Association for our development work for The Henry Ford and Veritas. TheHenryFord.org was named the Best Non-Profit Website and Veritas.com was recognized as the Best Information Services Website. The Henry Ford, in Dearborn, Mich., is the largest indoor-outdoor museum complex in the United States. It […]

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Digital Marketing Projects and Structuring for Success

Dan Klco, digital marketing solution lead at Perficient, recently wrote a blog post about the importance of structuring digital marketing projects. He discusses the different layers of a project and how they change throughout the project life cycle to ensure success and avoid any wasted effort or missed guidelines. “…a well structured and well scheduled digital marketing […]

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Digitally Transform Your Marketing for Higher ROI

We know that consumers and their preferences change from year to year. Whether slight variations or broad trends that transform the way businesses interact with customers, keeping up with these changes is imperative to successful marketing. And businesses that don’t adapt to these changes are in danger of being left behind. This has led to a […]

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More than Discounts: 4 Tips for a Leading Loyalty Program

Membership in loyalty programs continues to rise, and it isn’t surprising. There are options everywhere. Sometimes all it takes is giving an email address or checking a box, and congrats – you’re a loyalty member! But even though membership is up, fewer people are actually engaging with these programs. The average person is a member of around […]

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The Digital Summit Atlanta Keynote Recap

In May, I was part of a team of colleagues that attended the Digital Summit Atlanta. One of my favorite parts of the conference was listening to the keynote speakers; they were amazing and such great presenters. Below is a recap of the bits and pieces of what I learned. Gary V. from Vayner Media […]

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“Alexa. Can You Find My Company?”

The rise of the voice-enabled search function has created “conversational shopping,” a buzzword introduced by Behshad Behzadi, Google’s Director of Search, at the SMX West’s Event in early 2016. Although voice search isn’t a new feature – after all, Siri was born in 2011 – it’s now picking up in popularity since error rates are […]

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19 sessions and 3 days: What I discovered at IA Summit 2016

Looking back to the “Broader Panorama” event in Atlanta, the wider perspective that I have from IA Summit 2016 came from a set of speakers on inclusive design, and that is to include people with differing backgrounds, experiences, capabilities and perspectives in the information architect of everything from games and ecommerce sites to enterprise applications. Inclusion […]

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Perficient Digital

We architect systems of customer delight. We move at the speed of culture. We exist to delight our clients, by relentlessly delighting their customers. We are what happens when more than 200 of the most talented digital strategists, design pros, brand shapers, digital marketers, data scientists, and creative coders all believe one thing to be true - exceptional customer experiences always translate to positive ROI for our clients.

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