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Perficient Digital

End-to-End is Just the Beginning

Brand First is Backwards: GoDaddy’s Approach to Employee Advocacy

“It wasn’t cool.” That’s what Isaac Irvine, Social and Community Manager at GoDaddy, determined when he took a hard look at the company’s employee advocacy program. A huge fan of GoDaddy since joining the company, Isaac had usually shared much of the company content sent his way. But one day, as he scrolled through the […]

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Consumers Love Watermelons – The Genius of Buzzfeed

I attended many sessions at the MDMC conference in St. Louis, but the Buzzfeed session was the only one that was standing room only…and for good reason. Phil Cara, Senior Vice President of Brand Strategy at Buzzfeed shared the evolution of content marketing for 40 minutes and kept the audience engaged and entertained (of course) the […]

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Gen Z and Our Look on Social Media and Brands

According to Forrester’s study and presentation at the MDMC 2017 Conference at Union Station, the group “Generation Z” is considered to fall between the ages of 18 to 27 years old. Being a Gen Z myself, I was excited to hear Jessica Liu’s keynote session about Gen Z and the way that brands try to reach this generation through social […]

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When Your Competitors Aren’t Even Your Competition

I was talking with a customer recently and asked them a fairly standard question about which competitors they admire. They are in the auto financing business and we had done some homework on the usual suspects: other auto financers, lenders, and banks. To our surprise, they weren’t satisfied simply leapfrogging the competition. Instead, they want […]

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Want Loyalty? Reward Them with CX

Companies and brands are building loyal customers the way real people are building loyal relationships with each other: one interaction at a time. Each and every interaction is a new opportunity to prove ourselves, build credibility and trust, and leave customers with a memorable experience.  The true measure of loyalty is not how many points […]

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Controlling Google’s Indexation of Your Site: Quality > Quantity

Have you ever wanted to see your site through Google’s eyes? There are ways to monitor your site’s indexation, identify and remove thin and duplicate content from Google’s index, and keep Google from crawling and indexing poor-quality pages in the future. Our recent blog post regarding what to do when you cannot find your page in […]

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Using Automated Imports to Sync AdWords Campaigns to Bing

Let’s not beat around the bush, Google is king in the paid search arena. In most cases, the majority of a paid search marketer’s time is spent working within Google because of the sheer volume it has over Bing when it comes to regular users and daily search volume. According to searchenginejournal.com, Google controls almost […]

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Google’s Intrusive Interstitial Update – All Bark and No Bite?!

Last August, Google announced that, starting January 2017, they would not rank mobile pages as high if the content was visually obscured by an intrusive interstitial or popup. The main reasons Google decided they would start demoting mobile pages with annoying interstitials is because it’s a bad user experience for smaller screens and frustrates users […]

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CX in the Age of the Consumer

Today, your brand is what your audience says it is. Despite your best branding efforts, consumers have greater and greater access to information – not just to understand what’s good for them, to find the best price, or to learn where to get the products they want, but also to determine how brands and products […]

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Perficient Digital Wins Best of Show at Mid-Michigan ADDY Awards

Perficient Digital was recently recognized at the Mid-Michigan Creative Alliance ADDY Awards. We won Best of Show, the competition’s highest honor, for the design and development of Carhartt’s Fall 2016 Lookbook microsite. We developed the microsite for reporters, to make writing about the latest gear feel more like fun and less like work. With beautiful still photography, animated […]

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Perficient Digital

We architect systems of customer delight. We move at the speed of culture. We exist to delight our clients, by relentlessly delighting their customers. We are what happens when more than 200 of the most talented digital strategists, design pros, brand shapers, digital marketers, data scientists, and creative coders all believe one thing to be true - exceptional customer experiences always translate to positive ROI for our clients.

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