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Perficient Digital

End-to-End is Just the Beginning

Audience Analysis: Don’t Forget Your Customers

Product design that doesn’t consider the diverse needs of your customer base are less likely to succeed. To design a great product, you need to know who you’re designing for. Audience analysis helps you better understand what motivates your customers so you can create a product that’s not merely functional, but delightful. It’s a misconception that analytics and […]

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4 Things Shoppers Want from Brick-and-Mortar Retailers

Brick & mortar retailers are always looking for ways to better engage the customer with her head glued to her mobile device. Digitally engaging customers can increase sales and improve customer loyalty. But there are so many ways to engage consumers digitally. Because many retail giants have invested heavily in their brick & mortar footprint, […]

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How Research Guides UX Design

Research should be a part of every UX design project. While clients are often tempted to scale back or even eliminate research, it’s a risky practice. Previous findings may no longer be relevant. Target audience needs may have changed. Features and functionality need to be prioritized. Documented research provides guidance during the design and development […]

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How User Experience is Customer Service

Stop and think about your day. How many times do you interact with someone in a service-based role? Is it your morning coffee? The front desk of your daycare, office, or gym? Did you go out for lunch? Grab the dry-cleaning on the way home? Was it a call to tech support? A trip to […]

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To Go Live or To Not Go Live: The Facebook Live Question

Video has taken over social media. Your feeds that used to be filled first by words and then by photos have been increasingly bombarded with videos. As social media companies do their best to meet demand, one of the cool kids on the block, Facebook Live, leaves marketers a little stumped. Going live at a […]

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Where’s My Page? Solving Indexation Issues in Google

Imagine that you’ve invested your time and energy in creating awesome new online content, developing a new product, or writing a press release touting your latest achievement. You publish the pages on your website and keep your eyes on the incoming organic traffic for a few days – but it never arrives. You frantically search […]

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Designing for Users with Cognitive Impairments

More than 16 million people are living with a cognitive impairment in the U.S. That is a lot of people. That means almost all of us know someone with a cognitive impairment. And, for most companies, that means that a number of customers—or potential customers—will have a cognitive impairment. Many people with cognitive impairments are […]

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User Experience Design Beyond the Screen

Every morning I take the elevator up 12 floors to the office that I work in. Sometimes, to kill a few seconds I’ll pull out my phone and check Facebook or email to see the latest. While on this elevator ride, I never use: Netflix, Pandora, Google Maps, or Uber. It may sound obvious, but […]

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Perficient Digital at World IA Day: Atlanta

For those of you who celebrate Talk Like a Pirate Day, National Donut Day, or Pi Day, you’ll be pleased to know you can add a new one to your calendar: World IA Day. On February 18th, 2017, Information Architecture (IA) was celebrated around the world at conferences ranging from Tokyo, Japan to Viña Del […]

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Perficient Digital Sponsors World Information Architecture Day

Perficient Digital was a proud sponsor of World Information Architecture Day on February 18. WIAD was a one-day conference held simultaneously in cities around the world. Perficient Digital sponsored 3 locations: Ann Arbor, Atlanta and Los Angeles. 160 attendees flocked here in L.A. Presentations frequently touched upon best practices in research for information architects. The following topics […]

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Perficient Digital

We architect systems of customer delight. We move at the speed of culture. We exist to delight our clients, by relentlessly delighting their customers. We are what happens when more than 200 of the most talented digital strategists, design pros, brand shapers, digital marketers, data scientists, and creative coders all believe one thing to be true - exceptional customer experiences always translate to positive ROI for our clients.

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