Perficient Digital End-to-End is Just the Beginning

Mobile Accessibility Will Transform Expectations

Digital products and services available via smartphone, and mobile devices like smartwatches, are continuously changing how people manage their daily lives – everything from accessing and sharing information, tracking health metrics, to sending money. And mobile accessibility, with its many baked-in accessible design features, is giving people with disabilities the same useful and effective mobile […]

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Nordstrom and the Re-imagination of Retail

Nordstrom just announced that they are opening Nordstrom Local, a new concept store with zero inventory and plenty of one-on-one attention. The store opens in West Hollywood on Oct. 3 — one week after this year’s shop.org event in L.A. (maybe we’ll get a sneak peek when we’re out there.) The format is an experiment […]

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What Apple’s Latest Announcements Mean for Your Company’s App

Today during its keynote address, Apple announced some big changes to its product line. If you weren’t able to watch the event yourself you may be wondering how this will impact your mobile initiatives immediately, throughout 2017, and into 2018. Here are the biggest changes coming to Apple products in the back half of 2017. […]

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You, Apple Maps, and Your Business – Why You Should Care

In the past twenty years, the methods people use to locate and travel to a destination have changed drastically. When I was young, everyone was still using physical maps or asking locals for hopelessly complicated directions when trying to find their way through new cities. Though these methods have served us well for centuries, our […]

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Five Apps That Will Help You During Hurricane Season

As Hurricane Harvey slammed into the U.S., with Irma, Jose and Katia on his tail, people across the U.S. grabbed their phones to hunt for apps that could help them track the storm, find gas and keep in touch with loved ones. With family living on the Gulf Coast and my mother “vacationing” at Disney, […]

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Authenticity in the Age of AI: Why CDPs Should Be on Your Radar

Artificial Intelligence (AI) is being heralded as a game-changer – and rightly so. The combination of Big Data with improved processing power and machine-learning (algorithms that can learn from experience rather than explicit human programming) has the potential to affect every corner of our lives. From retail and healthcare to transportation and the internet-of-things, AI […]

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Trust Issues: How to Build Consumer Confidence Online

The internet can be a scary place. And some of your shoppers may have been burned in the past by unsecured sites or shady businesses. And this can make people uneasy moving forward with other sites. 58% of consumers claim to have dropped out of a check-out process because of security concerns. To help combat […]

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Worth the Wait: Planning Your Cyber Monday/Black Friday Deals

If you’re a retailer wanting to make the most of the holiday season sales spike, you need to be planning a great Cyber Monday/Black Friday deal. Last year, consumers spent $3.45B on Cyber Monday alone (a 12% increase from the year before), and this number is only expected to grow. The fact is, your customers […]

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Be Our Guest: How Forced Account Creation Kills Conversion

As an online retailer, it’s your goal to cut down on the steps in the path to purchase. Yet, many eCommerce sites force creating an account before a shopper can check out. And almost every shopper dreads this phase of the process. It’s a fact: account creation is a conversion killer, blocking valuable users from […]

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Cart Killing 101: Don’t Offer Free Shipping

How many times have you personally been shopping online, excited to make a purchase, only to abandon your cart because you were hit with unexpected (and what you considered to be too expensive) shipping costs? You’re not alone. 58% of shoppers decide not to complete a purchase when the shipping costs are too much of […]

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