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End-to-End is Just the Beginning

Perficient Digital at World IA Day: Atlanta

For those of you who celebrate Talk Like a Pirate Day, National Donut Day, or Pi Day, you’ll be pleased to know you can add a new one to your calendar: World IA Day. On February 18th, 2017, Information Architecture (IA) was celebrated around the world at conferences ranging from Tokyo, Japan to Viña Del […]

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Perficient Digital Sponsors World Information Architecture Day

Perficient Digital was a proud sponsor of World Information Architecture Day on February 18. WIAD was a one-day conference held simultaneously in cities around the world. Perficient Digital sponsored 3 locations: Ann Arbor, Atlanta and Los Angeles. 160 attendees flocked here in LA. Presentations frequently touched upon best practices in research for information architects. The following topics […]

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Start with the End in Mind: Delivering the Optimal UX

No matter what the function of your website is, the ultimate goal is to deliver the optimal user experience (UX) and increase conversions. Conversions is a little bit of a loose term. There’s micro conversions, macro conversions – and conversions can differ based on your site purpose. Maybe you’re trying to get someone to fill […]

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The Benefits of Bidding on Branded Terms

There are few topics that have been met with more conversation than bidding on branded terms. With paid search evolving faster than ever with new ad formats, new targeting options, and increased competition, it’s vital to have a well-rounded account that supports customers through the entire sales funnel. Bidding on your branded terms might seem […]

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The Iterative Approach to Digital Marketing Strategy

Nate Bauer, senior digital marketing strategist for Perficient Digital, recently wrote a blog post about the typical challenges of developing and executing on a digital marketing strategy. Many times, when developing a strategy, companies take a giant step back to evaluate every single variable throughout the entire spectrum and painstakingly create the perfect plan by which to […]

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The Data Opportunity of Events from Facebook

Another digital advertising opportunity may exist soon thanks to Facebook. With the launch of their Events from Facebook app, we predict the data collected from the app could open up another avenue for reaching potential customers. The new app allows consumers to find local events or those their friends are interested in. In addition, it […]

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Executives are Underestimating 70% of Customer Needs

In our work assessing clients’ Customer Experience abilities, one of the opportunities we regularly uncover is a lack of alignment among management and leadership. This can be jarring for some executives, but there are some quick ways to resolve those gaps, and sometimes the awareness alone is enough to get on track. But when executives and customers […]

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Everyone’s Included: 3 Things to Know About Accessible Design

As designers, there are a lot of things to keep in mind when creating a site that is accessible to everyone. Jesse Hausler, principal accessibility specialist at Salesforce, touched on these in his post, 7 Things Every Designer Needs to Know about Accessibility. Here are three of my favorite takeaways from his post, along with […]

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End-to-End Service Elevates Customer Experiences, Research Finds

Companies capable of delivering “end-to-end” customer service entering 2017 are well-positioned to lead their industries throughout the year, according to new Forrester research. The independent technology and market research firm’s January 2017 report titled Elevate Your Customer Experience With End-to-End Customer Service includes examples of customer service performances from a handful of top-tier consumer market […]

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Redesigning Your Website? Know Your Goals and KPIs

Redesigning or building a website is a multi-faceted experience, filled with excitement and opportunity as much as risk and challenges. Ensuring success requires looking not only at the website itself, but how you’re going to get visitors there. Budgets are often spent crafting the ideal user experience without much attention given to how to maintain […]

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Perficient Digital

We architect systems of customer delight. We move at the speed of culture. We exist to delight our clients, by relentlessly delighting their customers. We are what happens when more than 200 of the most talented digital strategists, design pros, brand shapers, digital marketers, data scientists, and creative coders all believe one thing to be true - exceptional customer experiences always translate to positive ROI for our clients.

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