Perficient Digital End-to-End is Just the Beginning

Defining Yourself with Digital: The Importance of an Ownable Idea

It’s not complicated to come up with a clever use of the latest technology, but it takes effort to find an idea that is truly unique and recognizable as your own. A brand-defining digital idea expresses who you are and clearly articulates the role can you play in a consumer’s life. Breakthrough digital ideas often […]

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Align Your Organization – A Key Step Toward CX Improvement

If you and the functional leaders of your company independently evaluated your customer experience (CX) strengths and weaknesses, do you think your perceptions would be the same? Based on our research, you’d probably agree on 74% of the issues. However, the 26% where you have differing opinions may be the difference between a good and […]

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Smart Personalization: It’s About Me. And You. And You. And You.

Personalization has been on the radar for years, but so far this year, it has been front and center of 100% of the client projects I’ve worked with. One hundred percent. In a world full of spam, pop-up ads, and in-your-face marketing, customers are still willing to trade their privacy for a good deal (that […]

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Hide and Seek: Reaching the Elusive Consumer

Every moment, consumers form micro-impressions that can make or break your business. Across multiple devices and moments, you need to engage customers with a consistent narrative. A truly great customer experience—one that feels completely integrated to your customer—requires harmony, no matter the channel, device or moment of need. But this isn’t easy. Not only is […]

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How Confident Are You in Your Analytics?

In today’s increasingly online world, it’s no surprise that the collection and analysis of data is becoming vital to the business decision-making process. However, in order to turn data into actionable insights for your organization, it’s important that proper planning takes place, that the right teams are involved, and that implementation, testing, and analysis are […]

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Google’s New “Smart Display” Campaigns: A Faster Way to Test

When it comes to testing display ads effectively, most advertisers simply don’t have the time and resources to keep up with it. To do it right, it requires multiple designs and different messages for each audience. When you multiply each of those factors by 5-10 different ad sizes, the challenge becomes obvious. Google’s new “Smart […]

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Google’s Paid Feed Feature: Is Dynamic Targeting Right for You?

If you keep up with Google AdWords trends, you know that recently dynamic targeting expanded into what Google is calling “Page Feeds.” Per Google, Page Feeds give you “additional control over your DSA campaigns to ensure only relevant products and services are shown to your customers. Simply provide us with a feed of what you […]

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5 Suggestions + a Warning: Make Bot Content Do Your Heavy Lifting

You’ve heard about bots. You’ve even chatted with a bot—even if you didn’t know it. But do you know how to make a bot work for you? Bots, algorithms, machine learning, AI… whatever you call it, these are driving how you sell to and engage with customers. These are the “people” you chat with in […]

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All-Natural and Highly Scalable: Whole Foods + Amazon

Back in 1999 (the year that Whole Foods opened its 100th store), Amazon invested heavily in a grocery delivery startup called HomeGrocer. Sales peaked at $1.5 million per day, but unfortunately HomeGrocer couldn’t stay fresh past the dot-com expiration date. Eighteen years later, two of the most iconic brands in the modern era may join […]

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The 5 Most Frequently Asked Questions about Mobile Strategy

Regardless of where you are in the mobile development lifecycle, having a mobile strategy is key to success. Most enterprises recognize the need for a strategy but aren’t sure what it actually looks like, so we’ve put together the five most frequently asked questions about an enterprise mobile strategy. Why do I need a mobile strategy? […]

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