Posts Tagged ‘compendium’

I attended the final 2016 session with Oracle Product Management today.  The focus was Content Marketing and what is happening in that section of the Oracle Marketing Cloud.  If you are unfamiliar with Content Marketing, think Compendium.  Content Marketing is a way for marketers to plan, create, and distribute content to the right person at […]

Michael Porter, Principal at Perficient, recently wrote a blog post on Oracle’s acquisitions of Eloqua, Responsys and Compendium and how these products will become integrated as the Oracle Marketing Cloud. As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they […]

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

Content marketing does many things for brands these days. It: helps drive traffic increases brand awareness informs and engages customers and prospects moves target customers further along the buying cycle helps to convert We leverage content marketing here at Perficient with a large number of blogs aligned to specific target markets and business units, several […]

        In a move to expand its online marketing capabilities, Oracle announced today that it has acquired Compendium, a cloud-based content marketing provider whose platform will complement the Eloqua Marketing Cloud. Compendium’s platform helps companies plan, produce and deliver engaging content across multiple channels throughout their customers’ lifecycle. It’s data-driven approach aligns […]

I was reading an article on CMSWire about HootSuite and Compendium teaming up to improve social marketing.  If you are not aware of either HootSuite or Compendium, briefly, HootSuite provides tools to manage your messaging on social networks and Compendium helps create content. What struck me in the article is an infographic provided by Compendium […]