One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives. This can be extended further into using an Event-Driven Data Layer […]
Posts Tagged ‘digital transformation’
AI (Artificial Intelligence) Powered Product People
AI (Artificial Intelligence) Powered Product People Have you ever wondered how artificial intelligence can transform not only our lives but also our professions? As someone passionate about technology and digital product development, I have always been intrigued by new tools and how they can improve our lives and careers. In recent times, artificial intelligence (AI) […]
Maintaining Your Adobe Launch Implementation
Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]
5 Trends Shaping the Insurance Industry in 2024
This blog was co-authored by Perficient’s Insurance Principal and expert: Brian Bell As we step into 2024, the insurance industry faces significant transformations driven by technological advancements and evolving customer expectations. Let’s explore the key trends reshaping the insurance landscape and how they are set to redefine the industry’s future. 1. Platform Modernization: Enhancing Efficiency […]
Perficient Achieves 35 Analyst Report Inclusions in 2023 – 22 Highlighting Our Second Half Success
At Perficient, we revolutionize the world’s leading brands, how they engage with their customers, and propel their business forward. Our global footprint across the U.S., Latin America, and India empowers us to redefine excellence throughout the industry. Behind these transformative journeys are our thousands of skilled strategists and technologists, each individually equipped with a wealth […]
6 Reasons Financial Institutions Are Embracing Risk and Regulation Tactics
In the fast-paced realm of finance, the significance of regulatory risk and compliance management practices cannot be overstated. This blog post delves into the pivotal role these practices play in ensuring the stability and success of financial institutions and banks. By adopting a proactive stance and leveraging technological advancements, financial entities can navigate the regulatory […]
New Year’s Resolution: Say Goodbye to WordPress
WordPress, which began as a blogging platform, is now one of the most popular content management systems on the web. Its popularity is largely due to its being free and familiar for most digital marketers and IT professionals. However, as a DXP (Digital Experience Platform) consultant, I believe that WordPress is not the best choice […]
Streamlining ERP Selection: A Business Imperative
The Core of Efficiency: Choosing the Right ERP Choosing the right Enterprise Resource Planning (ERP) system is critical for ensuring optimal efficiency and future growth of your business. It is important to choose a system that seamlessly integrates with your unique processes and objectives, acting as the driving force behind your business operations. It should […]
Student Loan Repayment Challenges
In March 2020, the student loan forgiveness program was initiated, providing relief to many borrowers. However, in October 2023, loan payments resumed, presenting new financial challenges. While the temporary pause was beneficial, it left numerous individuals still grappling with the task of managing their additional financial obligations. Borrowers now confront the daunting prospect of resuming […]
How AI-Powered Tools are Revolutionizing UIs, UX, and Front-End Development
In the ever-evolving landscape of technology, the future holds exciting promises by enhancing daily use technologies with AI to make them state-of-the-art tools. The future of searching for data is a journey into a more automatized digital world. One of the most promising areas of development is the creation of search tools using vectors and […]
Puerto Rico CIO & IT Leadership Conference Recap
On October 12th and 13th, 2023, we had several Perficient colleagues attend the Puerto Rico IT Cluster’s CIO & IT Leadership Conference, the most important technology leadership in the region. This year’s conference agenda brought interesting and relevant topics around AI, talent development, new service models, cybersecurity, and data to the forefront. We were able […]
Personalize to Master your Digital Marketing Strategy – Perficient Featured in CMSWire.com
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. Understanding and implementing personalization techniques can significantly enhance customer engagement, conversion rates, and brand loyalty. Perficient’s very own David San Filippo has authored yet another blog post that […]