Rick Bauer | Microsoft
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Rick Bauer

As a Sitecore Digital Strategy MVP and Senior Technical Consultant on Perficient’s Microsoft team, Rick provides insight, training, and a passion for a fully-realized potential of the Sitecore Customer Experience Platform. He utilizes his years of hands-on Sitecore know-how and certification to help deliver clear solutions and actionable results for marketers - both new to the platform, or looking to take it to the next level of maturity.

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Posts by this author:

Video Training: Setting Rules-based Personalization – Sitecore

Oh hello, I didn’t see you there. One second, let me change socks and we can get going. [interlude music] So here’s the thing. Marketers, developers, all people living in the Sitecore world – Personalization…it’s not a new topic. It is the center of our most of our digital worlds, one of our most overused […]

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Video: Sitecore Marketing Quick Tip – “Links” Tool

Hey Sitecore marketers (new and veteran) I am starting a secondary series of training videos. My original series of videos on YouTube are a bit longer-format and cover off on the necessary basics to mature as a Sitecore CXP marketer. This new Quick Tip series is designed to deliver small bites of video training on an […]

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Sitecore Symposium 2017 – Marketers, Session Plan – Part 2

Marketers, or anyone else for that matter, this is the second part of a two-part series. If you want all the jibber-jabber setup and information about the breakout sessions on Tuesday the 17th, please check out part 1 of the series. If you want to dive to Wednesday and Thursday, just dig in already! Please […]

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Sitecore Symposium 2017 – Marketers, start planning your sessions

Marketers, hopefully you have already registered to attend Sitecore Symposium 2017, and while this is not an ad for the conference, I will point out that the early bird savings ends soon (8/31/2017). If you have not registered – and are active Sitecore users, or are planning to use Sitecore – please make it a […]

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Create the Optimal Digital Workplace

It’s no longer time to think about upgrading the technology in your workplace. The time to have well-connected data for your employees to easily access in order to improve their skills and optimize their efficiency is here. I recently sat down with our partner Coveo to talk all things digital workplace, including challenges, common mistakes, […]

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Enterprise Customer Experience – Top 3 Getting-Started Tips

You just walked out of a half-day meeting, and it is settled; you are going to upgrade to an enterprise-class Customer Experience platform. Step one…breathe, you can do this, and there are a lot of people out there that will be more than happy to help you. For now, let’s stick with you and your […]

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Video Training: Setting up Sitecore A/B/N Testing

Marketers and friends, Here’s the quick start if you want to get watching the training. If you want to hear me ramble like Grandpa Simpson, feel free to read on. Starting with… I’m old. Well, okay, if age is in the mind I am still 15, but as far as a marketer goes, I used […]

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Sitecore Content Personalization Step-by-Step

If you have been reading other posts of mine or following along on my @Sitecordial YouTube series you will have heard this caveat before: Personalization of your web content (be it for campaigns, based on channel, or behavioral profiling) takes time, and there are prerequisites. Getting to personalization takes planning and workshops like (for example) […]

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Sitecore Behavioral Profile Pattern Controls

If you are setting up behavioral personalization in Sitecore, there are a few subtle controls that can make a dramatic difference in both how your profiles are tracked, and how your content marketers can assign cards to pages. One aspect that came into play as of 8.1 is Decay Rate, which I covered in a […]

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Sitecore Profile Decay Rate – How It Affects Personalization

Behavioral profiling, for most marketers, is the ultimate digital goal when it comes to their customer experience solution. Not surprisingly, it is nearly always the first question I am asked when working with an organization that is either using, upgrading, or considering Sitecore CXP. “How do we personalize?” or “How can we get started with behavioral […]

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