Rick Bauer | Microsoft
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Rick Bauer

As a Sitecore Digital Strategy MVP and Senior Technical Consultant on Perficient’s Microsoft team, Rick provides insight, training, and a passion for a fully-realized potential of the Sitecore Customer Experience Platform. He utilizes his years of hands-on Sitecore know-how and certification to help deliver clear solutions and actionable results for marketers - both new to the platform, or looking to take it to the next level of maturity.

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Posts by this author:

Enterprise Customer Experience – Top 3 Getting-Started Tips

You just walked out of a half-day meeting, and it is settled; you are going to upgrade to an enterprise-class Customer Experience platform. Step one…breathe, you can do this, and there are a lot of people out there that will be more than happy to help you. For now, let’s stick with you and your […]

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Video Training: Setting up Sitecore A/B/N Testing

Marketers and friends, Here’s the quick start if you want to get watching the training. If you want to hear me ramble like Grandpa Simpson, feel free to read on. Starting with… I’m old. Well, okay, if age is in the mind I am still 15, but as far as a marketer goes, I used […]

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Sitecore Content Personalization Step-by-Step

If you have been reading other posts of mine or following along on my @Sitecordial YouTube series you will have heard this caveat before: Personalization of your web content (be it for campaigns, based on channel, or behavioral profiling) takes time, and there are prerequisites. Getting to personalization takes planning and workshops like (for example) […]

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Sitecore Behavioral Profile Pattern Controls

If you are setting up behavioral personalization in Sitecore, there are a few subtle controls that can make a dramatic difference in both how your profiles are tracked, and how your content marketers can assign cards to pages. One aspect that came into play as of 8.1 is Decay Rate, which I covered in a […]

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Sitecore Profile Decay Rate – How It Affects Personalization

Behavioral profiling, for most marketers, is the ultimate digital goal when it comes to their customer experience solution. Not surprisingly, it is nearly always the first question I am asked when working with an organization that is either using, upgrading, or considering Sitecore CXP. “How do we personalize?” or “How can we get started with behavioral […]

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Top 5 Ways Sitecore FXM Can Empower Your Digital Marketing Team

It is rare that I run into a business that can either A: support their entire business with one digital property – be it one website, one app, or even one blog OR B: utilize a solution like Sitecore across multiple properties, especially out of the gate. To be fair, Sitecore CXP can certainly be […]

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Video Training: Sitecore Marketing Campaign Tracking

Important note: This is Part 3 in a series. Please check out Part 1 on Taxonomy and Part 2 on Goals if you have not already. If you have been following along, you likely have Sitecore goals in place and values assigned to them, along with a maturing marketing taxonomy. Those goals should be delivering […]

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Podcast: Sitecore personalization interview on Core Sampler

I had the honor of joining master Sitecore Developer and host Derek Dysart as a guest on his Sitecore-based podcast Core Sampler. I am proud to be among the ranks of distinguished Sitecore MVP’s and a growing variety of Sitecore experts on his informative series. Check out the Podcast While the content of this podcast […]

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Goals & Engagement Value – Users Through Business’ Lens

Important note: This is Part 2 in a series. Please check out Part 1 on Taxonomy if you have not already. Having goals is critical to any project and an absolute requirement for the digital space. Now marketers can measure everything without guessing, estimating, or sampling. With powerful tools like the Sitecore CXP, you can […]

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[C2I] Countdown To Ignition Day 3 – Why it matters to us non-devs

Rick (@Sitecordial) here on Day 3 of #C2I to speak to the Marketers and Business decision-makers on the importance of Ignition. I come from a long marketing background in both the traditional and digital space and I have had in-depth exposure to Perficient’s Ignition open source accelerator and I can confidently tell you that all my […]

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