Mark Fidelman of harmon.ie wrote an article for Forbes today outlining Microsoft’s current position, in which they are poised for a launch into social business tools and solutions for the enterprise. He argues that Microsoft, with their business technology foothold in the enterprise, is best positioned to become a primary leader in the social business space.
Here are some key highlights from his post:
- “At least 75% of the organizations surveyed have deployed or plan to implement a social solution to increase information sharing this year. Yet according to Gartner, through 2012, over 70% of these social business initiatives will fail. “
- “So what does the Social Enterprise look like according to Microsoft? It is mainly comprised of four things: the cloud, social technologies, mobile and analytics. Each helping to power a connected, contextual user experience where people getting things done is the focus – technology is NOT.”
- “For Microsoft, Azure and Office 365 will power the vision, enabling companies to easily and cost effectively support the next generation knowledge worker.”
I noticed that Fidelman does not outline what specifically Microsoft will be now be offering in social business solutions beyond the solutions they’ve already created in cloud, big data and collaboration tools. But his article certainly makes me excited to see what comes next.
FINALLY, Microsoft Embraces Social — And It’s Going to be Big
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